Responsibilities - Own and manage high-spend paid media accounts (typically $50K+/month) across multiple platforms, driving measurable improvements in ROAS, CPA, CVR, and revenue - Build, launch, and optimize full-funnel campaigns across platforms such as Meta, Google, TikTok, and other performance channels as appropriate - Design and execute structured testing frameworks, including creative, audience, bidding, and offer experimentation - Develop clear scaling strategies based on performance thresholds, data signals, and phase-based growth planning - Monitor performance daily, diagnose inefficiencies, and implement rapid iteration cycles to unlock scale - Produce clear, professional reporting and insights that translate performance data into actionable recommendations - Communicate directly with clients in a calm, concise, and client-safe manner, explaining complex concepts without jargon or overwhelm - Operate as an embedded partner within client teams, aligning paid media strategy with broader business goals Requirements - A senior performance marketer with 5+ years of hands-on experience managing paid media at scale - Proven experience personally managing $50K+ in monthly ad spend on Meta Preferred - Deeply fluent in cross-platform strategy, not just channel execution, with clear logic for testing, scaling, and optimization - Highly analytical with the ability to tie campaign performance directly to business outcomes - Exceptionally strong communicator with polished, natural written and verbal English suitable for client-facing environments - Metrics-driven, with documented examples of performance improvements (ROAS, CPA, CVR, revenue growth) - Structured and disciplined in your approach, with strong documentation, reporting, and testing hygiene - Comfortable operating in ambiguity, making informed decisions without excessive direction - Contractor-minded and proactive, with reliable availability overlapping EST or CST business hours - Resistant to shortcuts, vague thinking, or “tool-first” approaches—strategy and execution come first