Global Partner Marketing Manager, Content & Demand
Everpure
California, MO (Remote)
$122K/yr - $183K/yrIn-houseFull-timeSenior level
3 hrs ago
Adoptions Marketing Manager (Remote)
USA (Remote)
$80K/yr – $90K/yrSenior Level3+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize multi-channel K–12 campaigns across CA, FL, and TX with a strong focus on district leaders, admins, IT decision-makers, and educators, tying to territory goals and pipeline metrics.
- Growth Infrastructure: Build and coordinate integrated campaigns across email, paid media, events, ABM, and field partnerships for state priorities.
- Content & Messaging: Align product marketing with education-focused value props reflecting digital transformation, equity, and compliance needs.
- Demand & Measurement: Define KPI framework (MQLs, SQLs, pipeline, ROI) and translate field feedback into targeting and messaging refinements.
Job Description
Responsibilities
- Develop and implement strategic, integrated, multi-channel marketing campaigns targeting CA, FL, and TX K–12 audiences (district leaders, administrators, IT decision-makers, and educators) aligned with business objectives and sales priorities.
- Identify market opportunities based on state initiatives, funding, legislation, and priorities within K–12 education
- Plan and lead campaign calendars, ensuring timely launch and execution across channels
- Create annual and quarterly campaign plans for priority states.
- Monitor market trends, competitive activity, and customer needs.
- Collaborate with product marketing to craft compelling, education-focused messaging and value propositions
- Ensure campaigns reflect K–12 trends such as digital transformation, student outcomes, equity initiatives, and compliance requirements
- Guide content development including emails, landing pages, webinars, white papers, case studies, and thought leadership assets for designated states.
- Collaborate with Demand and Central Marketing to implement campaigns across multiple channels, including: Email marketing, Paid media (digital ads, social, search), Events and webinars, Account-based marketing (ABM), Partner and field marketing
- Define key performance indicators and success metrics for each campaign (e.g., MQLs, SQLs, pipeline contribution, and return on investment
Cengage
Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we’ve built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.
