Responsibilities

• Develop and implement strategic, integrated, multi-channel marketing campaigns targeting CA, FL, and TX K–12 audiences (district leaders, administrators, IT decision-makers, and educators) aligned with business objectives and sales priorities.
• Identify market opportunities based on state initiatives, funding, legislation, and priorities within K–12 education
• Plan and lead campaign calendars, ensuring timely launch and execution across channels
• Create annual and quarterly campaign plans for priority states.
• Monitor market trends, competitive activity, and customer needs.
• Collaborate with product marketing to craft compelling, education-focused messaging and value propositions
• Ensure campaigns reflect K–12 trends such as digital transformation, student outcomes, equity initiatives, and compliance requirements
• Guide content development including emails, landing pages, webinars, white papers, case studies, and thought leadership assets for designated states.
• Collaborate with Demand and Central Marketing to implement campaigns across multiple channels, including: Email marketing, Paid media (digital ads, social, search), Events and webinars, Account-based marketing (ABM), Partner and field marketing
• Define key performance indicators and success metrics for each campaign (e.g., MQLs, SQLs, pipeline contribution, and return on investment