Admissions and Marketing Director

New York City, NY (On-site)

$115K/yr – $125K/yrSenior Level3+ years expFull time

Posted 3 days ago

Job Summary

Own admissions and marketing functions, driving census growth and strong referral partnerships, while leading the Admissions/Marketing team and reporting on occupancy, referrals, and payer mix.

  • Lead the admissions process and marketing strategy to meet occupancy goals
  • Build and maintain relationships with hospitals, physicians, discharge planners, home health, and other referrals
  • Guide the team and provide regular updates to leadership on referrals, census, and payer mix

Job Description

Responsibilities

  • Lead and oversee the Admissions and Marketing functions, ensuring an efficient and customer-focused admissions process.
  • Develop and implement marketing and census growth strategies to achieve occupancy and admissions goals.
  • Establish and maintain strong relationships with hospitals, physicians, discharge planners, case managers, home health and hospice agencies, senior living communities, senior centers, and other referral sources.
  • Coordinate referrals and admissions while ensuring strong customer, referral source, and payer satisfaction.
  • Monitor referrals, admissions, census, payer mix, and market trends to identify opportunities for growth.
  • Lead and support the Admissions/Marketing team, fostering accountability, collaboration, and excellent customer service.
  • Maintain accurate admissions and marketing reports and provide regular updates to administration and leadership.

Requirements

  • Nursing License or Bachelors Degree in healthcare management, marketing, nursing or related field required.
  • Minimum 3 years of admissions experience in a skilled nursing facility, subacute rehabilitation, or healthcare setting.
  • Demonstrated leadership and management skills with the ability to motivate and develop a team.
  • Proven ability to build and maintain strong professional and community relationships.
  • Knowledge of Medicare, Medicaid, managed care, HMO, and commercial insurance.

Preferred

  • Experience in healthcare marketing, business development, referral development, or public relations preferred.
  • RN, LPN, Social Work, or other clinical/healthcare experience is a plus.

Benefits

  • Competitive Compensation
  • Health (Aetna) and HSA with employer contribution
  • Fully paid Dental and Vision insurance
  • Benefits available 1 st of the mo. following 30 days
  • Student Loan Forgiveness Guidance
  • Flexible Spending Account and supplemental insurances
  • Retirement Plan, Life and Disability Insurance
  • A mission-based approach to providing nursing care

Salaries

Posted range

$115K/yr – $125K/yr

Taken straight from the job posting.

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Admissions and Marketing Director

Ozanam Hall Nursing Home of Queens · New York City, NY · On-site