Admissions and Marketing Director - Cardinal Hickey Academy - Owings Maryland

Owings, MD (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own and elevate the school’s communications ecosystem across brand, digital, media relations, and community events, turning mission into consistent messaging and measured outreach.

  • Brand Stewardship: Establish and apply guidelines across departments and events to ensure logo and voice consistency.
  • Media & Public Relations: Cultivate media contacts, field inquiries, publicize programs, and manage crisis communications.
  • Channels & Content Ops: Plan and deploy website, campaigns, email, social, and print production with editorial support and photography oversight.

Job Description

Own and elevate the school's communications ecosystem across brand, digital, media relations, and community events, turning mission into consistent messaging and measured outreach.

  • Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadership
  • Plan for, create and deploy digital activities: website, online campaigns, email marketing, social media and digital content production
  • Manage all aspects of the school's print and electronic communications, ensuring the continuity of the school's brand and logo. Oversee the work of graphic designers and print vendors in production of printed materials and web visuals
  • Collaborate with administrative departments in articulating their purpose and ongoing work. Specifically, this includes the President, Institutional Advancement, Admissions, and Academic Divisions
  • Review, revise and update as necessary the school's crisis communication plan
  • Provide editorial and proofreading assistance for the Holy Cross community as needed
  • Publicize events, programs, points of view and achievement to the media
  • Cultivate and maintain media contacts
  • Field and direct media-related inquiries
  • Attend Academy and other community events to meet members of the community and develop a presence
Roman Catholic Archdiocese of Washington logo

Roman Catholic Archdiocese of Washington

The Roman Catholic Archdiocese of Washington is home to more than 655,000 Catholics. Its 93 Catholic schools educate approximately 27,000 children while service agencies, including Catholic Charities and Victory Housing, have made the archdiocese one of the largest private social service providers in the region.Adult Catholics are finding new educational and spiritual resources to deepen their faith. Parish-based programs, opportunities for Eucharistic adoration, evangelization efforts, and small faith communities are filling their hunger to know Christ. Although diverse in nationality, Catholics of the Archdiocese of Washington share a common faith and a commitment to reflect Christ in the world through prayer, education and service.

Washington, District of Columbia, USA
475 employees (28 in marketing)

Traffic Signals

Monthly Visitors
155.2K
Traffic Source Mix
Search
56.2%
Direct
32.7%
Referral
5.5%
Social
5%
Paid
0.4%

Headcount Trend

Current headcount: ~475

Marketing Team

Marketing Team Size
9 (2% of company)
Marketing Roles Posted (Last 30 Days)
3

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