Admissions Marketing and Communications Manager

Responsibilities

• Through close collaboration with the Enrollment and Marketing teams, develop and execute communication strategies throughout the annual admission funnel: Prospects, Applicants, Admits, Enrollees, and summer retention phases for all major populations.
• Write, develop, and coordinate the distribution of emails and texts to prospective students, parents, and school counselors through Slate CRM.
• Collaborate with Marketing and Admission colleagues to write and develop admission publications, promotional materials, and advertising.
• Coordinate the recruitment incentives (swag) between Admissions, Marketing, and external vendors.
• Develop and maintain a comprehensive communication calendar and flow, which includes all e-communications managed through Slate, print communications, and the Student Search campaigns. Ensure that the Admissions, Operations, and Marketing teams are fully aware and aligned on how and when audiences are being communicated with.
• Partner with the social media manager to advise on content and ensure alignment between social media platforms and the broader admission communication calendar.
• Liaise with all constituencies—internal and external—to strategically manage all elements of the communication plan, focusing on creating a cohesive, multiplatform student experience.
• Takes direction from onboarding communications leads to ensure accurate and timely deployment of communication campaigns or events.
• Take an active role in managing Slate functionality, with a special emphasis on Deliver campaigns, forms, portals, and reporting. Stay up to date with Slate innovations and champion the implementation of new functionalities.
• Use data to evaluate the effectiveness of admission communication efforts and make data-driven decisions to adjust and optimize communications for maximum effectiveness.

Requirements

• Bachelor’s degree required
• 3-5 years of experience in marketing/communications
• Microsoft Office - highly proficient
• Technolutions Slate (CRM) preferred, but experience with some CRM communication technology required

Preferred

• Experience with Admissions related communications is preferred, with the ability to demonstrate an understanding of the ungraduated admissions funnel.
• Prior experience with the creation, implementation, and management of large-scale marketing campaigns preferred.
• Technolutions Slate (CRM) preferred, but experience with some CRM communication technology required

Benefits

• Be Part of a Purpose-Driven Community: Your work will help create a safe, beautiful, and inviting campus that supports learning, leadership, and civic engagement.
• Work in a Unique Setting: Our campus is a certified arboretum, offering the opportunity to care for a diverse collection of trees and green spaces in a historic and inspiring environment.
• Comprehensive Benefits: In addition to health, dental, vision, and retirement benefits, we offer a unique tuition benefit for employees and their families. While Cedar Crest is a women’s college, men can access certain classes on campus and others at partner institutions, making this benefit flexible and valuable for all.
• Support for Growth: We encourage professional development and provide training opportunities for team members.
• Campus Culture: Cedar Crest is a place where your story is valued. We see you, and we’re here to help you shape your future.