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Saint Mary's College

Admission Counselor, Marketing Specialist

Saint Joseph County, IN (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Job Summary

Own the college’s undergraduate recruitment narrative by coordinating visits, delivering admissions presentations, and driving integrated marketing campaigns that attract diverse, qualified applicants to Saint Mary’s College.

  • Coordinate recruitment activities across high school visits, fairs, and campus events to drive inquiries and applications.
  • Partner with the admissions marketing team to design and execute campaigns and communications that resonate with prospective students and counselors.
  • Counsel applicants through the process, evaluate applications, and ensure accurate recruitment records while advancing enrollment goals.

Job Description

Responsibilities
  • Coordinate recruitment visits and events (virtual and in-person) including high school visits, college fairs, open houses, and campus events.
  • Contact prospective students, give admissions presentations, review applications, and occasionally provide campus tours.
  • Support undergraduate recruitment marketing initiatives as an integral member of the admissions marketing team.
  • Assist with communications to prospective students, parents, and high school counselors.
  • Design and implement marketing campaigns; write, edit, and design email and print campaigns; create marketing and web content; coordinate recruitment communications and print mailings.
  • Manage assigned geographic territories, recruit diverse students, counsel applicants, evaluate applications, and participate in recruitment events and follow-up activities.
  • Maintain accurate recruitment records, participate in professional development, and contribute to enrollment management initiatives while communicating the Catholic, residential, women’s college experience.
Requirements
  • Bachelor’s degree required.
  • Excellent interpersonal communication skills, including written and oral communication.
  • Ability to effectively communicate the value of a Catholic, residential, women’s college experience for prospective undergraduates.
  • Strong writing and editing skills with the ability to develop creative marketing content.
  • Experience utilizing traditional and digital marketing tools.
  • Strong organizational, multitasking, and problem-solving abilities.
  • Ability to travel independently and navigate unfamiliar environments.
  • Ability to make presentations to individuals and groups and maintain effective communication with students, parents, alumnae, and guidance counselors.
  • Working knowledge of Microsoft Office tools and Google Docs, including spreadsheets, and ability to learn new systems and databases.
  • Must possess a valid driver’s license and successfully complete criminal background and moving violation checks.
  • Must be willing to travel and work evenings and weekends as needed.
Preferred
  • Spanish speaking language skills strongly preferred.
  • Previous experience in college admission, recruitment, marketing, communications, or related field preferred.
  • Experience developing print, email, and web-based marketing campaigns preferred.
  • Experience working in an enrollment management or higher education environment preferred.
  • Demonstrated creativity, high energy, and ability to work collaboratively as part of a team preferred.
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Saint Mary's College

Empowering women to make a difference in the world, Saint Mary’s College is recognized as both a visionary pioneer and an enduring innovator in the education of women. A Catholic, women’s college in Notre Dame, Indiana, Saint Mary’s College offers more than 50 undergraduate academic programs for women as well as graduate degrees open to all.

Notre Dame, Indiana, USA
1.1K employees (54 in marketing)
www.saintmarys.edu

Marketing Team

Marketing Team Size
36 (3% of company)

Traffic Signals

Monthly Visitors
106.4K
Monthly Google Ads Budget
$36.6K
Traffic Source Mix
Search
46.1%
Direct
49.2%
Referral
3.4%
Social
0.9%
Paid
0.3%

Headcount Trend

Current headcount: ~1.1K

Recent News

WWP | Loomis Hired As Saint Mary’s Women’s Water Polo Head Coach - SMC California Athletics
Nov 10, 2025 • smcgaels.com
Saint Mary's College logo

Admission Counselor, Marketing Specialist

Saint Mary's College · Saint Joseph County, IN · On-site