Ad Tech Specialist – Ad Tech & Measurement

Responsibilities

• You will work at the intersection of paid media, engineering, and privacy to strengthen Klarna’s Ad Tech and measurement foundations.
• You will partner closely with Paid Media teams to enable effective campaign optimisation through reliable tracking, signal quality, and scalable measurement solutions.
• You will translate marketing needs into clear technical requirements, ensuring implementations are practical, compliant, and aligned with real-world use cases.
• By working hands-on with tools, data, and stakeholders, you will help solve complex measurement challenges and improve how Klarna operates in an evolving advertising ecosystem.

Requirements

• 4–7+ years of experience in Ad Tech, MarTech, measurement, or related marketing technology positions
• Proven hands-on experience with tools such as Google Analytics (GA4), Google Tag Manager (client-side and server-side), and server-side event tracking
• Strong understanding of paid media measurement, attribution, and optimisation requirements
• Experience working closely with engineers and translating business needs into technical implementations
• Solid understanding of privacy, consent management, and operating in regulated environments such as GDPR
• Ability to work operationally with data, diagnose issues, and improve signal quality without reliance on a dedicated analyst
• Experience with advertising platform integrations such as Google Ads or Meta Ads, including features like Enhanced Conversions or Conversions API

Preferred

• Experience with mobile measurement and attribution (e.g. AppsFlyer or similar MMPs)
• Background in high-growth digital environments such as fintech, e-commerce, marketplaces, or gaming
• Experience with first-party data activation or CDPs
• Familiarity with incrementality testing or ROI measurement approaches
• Ability to simplify complex Ad Tech concepts for non-technical stakeholders