Responsibilities

• Day-to-day responsibility for setting up and trafficking advertising campaigns and implementing campaign optimizations.
• Assist media managers with spec collection and campaign kick-off needs
• Work with media manager and planner on launch strategy
• QA and troubleshoot campaign launch and delivery issues
• Work with internal teams and vendors to ensure campaigns launch on time and accurately
• Ensure campaigns pace appropriately/correctly
• Assist with ongoing KPI optimization with vendors
• Own creation and implementation of all tags, trafficking via a third-party ad server
• Collect and verify all digital assets for campaign execution; proofing digital assets from a technical aspect to ensure assets meet vendor spec requirements
• Responsible for properly setting up all components of a campaign including but not limited to the use of proper naming conventions; creative testing and rotation; measurement tools; ad verification pixels
• Responsible for compiling data needed for ongoing optimizations and monthly reports
• Aids in vendor communication and meeting collaboration for ongoing industry knowledge

Requirements

• 0-1 years experience working within analytics, media, or data
• Detailed-oriented attention to detail is extremely important
• Strong Excel skills and numerical ability – you should be able to interpret data and spreadsheets quickly
• Strong verbal and written communication skills
• Ability to maintain a positive attitude while working on multiple tasks and projects at once
• Resourcefulness: strong ability to look for answers and solutions
• Ability to work under tight deadlines

Preferred

• Knowledge across digital, traditional, social and B2B channels is preferred.

Benefits

• MMGY Global provides a comprehensive PTO + benefits package inclusive of a hybrid telework policy.