Responsibilities

• Creative Strategy: Developing ad concepts built around plaintiff pain points and emotional triggers that convert in competitive legal markets. You understand what makes someone stop scrolling and take action, and you can build that instinct into a repeatable creative process
• Scripting & Hooks: Writing scripts and hooks for video and static ads in both English and Spanish. You know the difference between a hook that performs and one that sounds good in a brainstorm
• Production: Directing internal or external production resources to bring creative to life. You can brief a videographer, give feedback on a cut, and move things forward
• Testing: Launching and managing structured tests inside Meta Ads Manager with clear hypotheses and clean reads. You test creative variables deliberately, not randomly
• Scaling: Identifying what works and scaling it with discipline, knowing when to push and when to pull back
• Optimization: Ongoing optimization based on real metrics, not opinions. Moving beyond vanity metrics to link spend directly to signed cases
• Systems: Turning winning ads into repeatable, documented systems. Building dashboards and automating campaign operations using AI wherever it makes you faster and more accurate
• Full Meta ad account management: campaign architecture, audience strategy, creative, and budget allocation
• Google Ads including LSA, Search, and Display
• $100K+/month in ad spend with hard accountability to CPL and signed case volume

Requirements

• 3+ years of hands-on media buying experience managing significant spend in high-CPL, lead generation environments
• Legal advertising experience strongly preferred. You know the difference between a form fill and a qualified plaintiff and you have optimized for the latter
• Demonstrated ability to write scripts and hooks that perform, not just manage creative built by others. You can show us ads you wrote and what they did
• Deep Meta Ads Manager expertise across campaign structure, pixel, CAPI, and audience strategy. Non-negotiable
• Solid Google Ads experience including LSA and Search campaigns
• Proficiency with CRM and attribution platforms: HubSpot, Leaddocket, Hyros, Triple Whale, Segmetrics, Wicked Reports, Gohighlevel, or similar
• Proven use of AI for creative production, scripting, campaign management, reporting, and automation
• Bilingual (English/Spanish) creative and campaign experience is a meaningful advantage given our target markets
• You think in business outcomes. CPL connects to case value connects to firm revenue. You can reverse-engineer what your CPL needs to be to hit a signed case target several steps downstream
• You move beyond vanity metrics in every report and every conversation

Benefits

• Your work will connect injured people to attorneys that can help them get justice
• Real budget under management with room to grow as results justify it
• You own the full creative and buying process end to end and work directly with Director of Marketing
• Accountability-driven culture with clear goals, metrics, and scorecards
• Your work connects directly to signed cases. You will always know whether what you built is working
• A firm with a defined destination and the infrastructure to get there
• Fully stocked kitchen with snacks, beverages, and coffee
• Growth-focused culture with meaningful advancement pathways
• Leadership team that values ownership, performance, teamwork, and excellence