Activation Specialist - New York

Responsibilities

• Bar Staff Education & Training: You won’t just drop off posters; you will become a trusted partner to the people behind the bar.
• - Product Knowledge: Teach bartenders and servers exactly what makes High Noon and Lucky One different.
• - Confidence Building: Give staff the "how-to" on recommending High Noon and Lucky One to customers who aren’t sure what to order.
• - Drink Placement: Work with bar managers to ensure High Noon and Lucky One are listed clearly on their drink menus so it’s easy for customers to find.
• - Relationship Building: Visit your assigned accounts regularly to stay "top of mind" and make sure the staff has everything they need to sell our brands.
• Branding & Visibility (Merchandising): Your goal is to make sure High Noon and Lucky One are visible from the moment a customer walks in.
• - POS: Install branded Point-of-Sale (POS) items that fit the "vibe" of the accounts while making our brands pop.
• - Prime Placement: Ensure visibility of our brands are front and center of the consumer in each account.
• - Keeping it Fresh: Regularly check that all merchandising materials are clean, in good condition, and positioned in the busiest areas of the bar.
• Consumer Engagement (Sampling & Events): You will bring the energy of our brands to life through direct interaction with customers.

Requirements

• Bachelor’s Degree plus 1 year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency
• Strong understanding of the local market, key accounts, and consumer dynamics.
• Demonstrated passion and curiosity for arts, building brands, and innovative consumer experiences
• Valid driver’s license, safe driving record, and a reliable vehicle. Must pass an MVR check and obtain any required state driver’s license within 30 days of hire
• Must be 21 years of age or older and able to obtain any required local or state liquor license.
• Willingness to travel up to 10% of the time for training, meetings, or events, in addition to mandatory local market travel requirements 100% of the time

Preferred

• Professional Presence: The ability to represent a world-class spirits brand with energy and maturity.
• Persuasive Communication: Comfort in educating and influencing hospitality professionals and consumers.
• Attention to Detail: A sharp eye for maintaining "picture-perfect" branding and accurate reporting.
• Strategic Thinking: The skill to see beyond a single bar and understand how their territory contributes to the brand’s overall "Impact."
• Multi-Stakeholder Relationship Management: The capability to balance the needs of Agency leadership, Brand Clients, Distributors, Retailers, and Consumers simultaneously.