Activation Specialist - Chicago, IL at Strategic Group | Chicago, IL | $66K/yr – $75K/yr

Activation Specialist - Chicago, IL

Chicago, IL (On-site)

$66K/yr – $75K/yrMid Level1+ years expFull time

Posted 2 months ago

Job Summary

Own in-person brand activation at accounts by teaching bar staff, building product storytelling, and ensuring merchandising drives sales at the point of contact.

Brand Execution: Educate staff on our products and how to upsell High Noon and Lucky One.
In-venue Presence: Secure clear drink placements, branded POS, and visible merchandising.
Field Feedback: Capture market intelligence and program impact for optimization.

Job Description

Responsibilities

Bar Staff Education & Training You won't just drop off posters; you will become a trusted partner to the people behind the bar.
Product Knowledge: Teach bartenders and servers exactly what makes High Noon and Lucky One different.
Confidence Building: Give staff the "how-to" on recommending High Noon and Lucky One to customers who aren't sure what to order.
Drink Placement: Work with bar managers to ensure High Noon and Lucky One are listed clearly on their drink menus so it’s easy for customers to find.
Relationship Building: Visit your assigned accounts regularly to stay "top of mind" and make sure the staff has everything they need to sell our brands.
Branding & Visibility (Merchandising)
POS: Install branded Point-of-Sale (POS) items that fit the "vibe" of the accounts while making our brands pop.
Prime Placement: Ensure visibility of our brands are front and center of the consumer in each account.
Keeping it Fresh: Regularly check that all merchandising materials are clean, in good condition, and positioned in the busiest areas of the bar.
Consumer Engagement (Sampling & Events)

Strategic Group

Strategic Group is an independently-owned, luxury marketing agency representing global clients in a hyper local setting. For more than twenty years, we’ve had the pleasure of connecting consumers directly with those brands that drive culture, enhance experience and elevate social currency. Our business operates in more than 40 markets across many functions, including but not limited to: Influencer Outreach, Private Client Resources, Educational Ambassadors, Sales Consultation, ATL Strategy and Special Events.

Founded in 2000

New York, New York, USA

141 employees (19 in marketing)

www.strategicgroup.site