Responsibilities

• The CAC/inflow number. Move blended CAC toward target while hitting inflow goals, channel by channel.
• The full ad-unit-to-conversion loop. Brief and produce creative (image, video, carousels), set up and buy channels, coordinate landing pages and offers, and measure impact end to end.
• New-channel build-out. Stand up and scale TikTok, Meta, IG, YouTube pre-roll, podcast, CTV, and creator/affiliate with short, disciplined test loops.
• An AI-first production and analysis engine. Use generative AI for creative and copy, and LLMs/analytics for daily optimization — operating with the leverage of a whole pod.
• The content workbench. Drive our creator-marketing motion: scripting/storytelling, briefing creators, and turning their output into testable paid assets.
• Cross-Atlantic execution. Partner with central German teams as you would with an agency and with the Website A/B PO on landing pages and conversion.

Requirements

• 3–6 years in performance/growth marketing, ideally direct-to-consumer / eCommerce or affiliate. You've owned a paid budget and been measured on efficiency.
• Owner mentality. You treat the budget like it's your own money and the outcome like it's your own business.
• AI-first operator. You already use LLMs and generative/creative tools to produce, analyze, and optimize at a pace that used to require a team.
• Full-funnel fluency. You're comfortable across creative, channel buying, landing pages, offers, and analytics — and you can go deep in an ad account and a spreadsheet.
• Player-coach. Hands-on yourself, but able to raise the bar for early-career teammates and serve as a sounding board.
• Matrix-comfortable. You can get things done across teams and time zones without formal authority.
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week
• Travel - you would welcome the opportunity to travel internationally on occassion to meet global colleagues, learn and share ideas.