Responsibilities

• Serve as day-to-day account manager and deputy to the account leads on assigned client accounts.
• Build rapport and credibility with clients by developing a deep understanding of their missions, programs, and communications objectives, and providing proactive strategic consultation.
• Demonstrate comfort and confidence presenting recommendations, creative concepts, and performance results directly to clients, including senior government stakeholders.
• Contribute to new business pursuits through organic growth with existing clients and support in bringing on new accounts.
• Co-lead the development of results-oriented, integrated marketing and communications plans and other strategy documents for campaigns and projects, collaborating with cross-departmental teams.
• Lead the development of creative and media briefs that clearly articulate an innovative strategy grounded in target audience insights — for creative, this means a springboard rooted in audience behavior or cultural tension; for media, a strategy anchored in past performance data and campaign objectives.
• Evaluate new paid media opportunities and platforms for relevance to client objectives, including compliance with government communications guidelines for any federal accounts.
• Collaborate across teams to monitor campaign delivery, troubleshoot issues, and ensure campaigns run as planned and within approved parameters.
• Analyze campaign effectiveness reports and paid media performance data to extract meaningful KPIs and contribute to client-facing performance summaries.
• Manage client reviews of creative concepts and provide clear, constructive feedback to internal creative teams.
• Lead coordination of TV/video productions and photoshoots as they arise, serving as the primary agency liaison between the client, agency producer, creative team, and production partners.
• Ensure all creative production elements align with approved strategy, brand guidelines, and client objectives.
• Lead the development of project timelines; track, schedule, and monitor progress across workstreams. Experience with Asana is a plus.
• Support account leads with financial management, including scoping new projects, maintaining budget trackers, managing campaign budgets, reviewing time entries for invoicing, and preparing monthly activity reports.
• Assist in developing written communications for special projects, including high-level client presentations, talking points, strategy memos, and research reports.
• Oversee the quality and final production of all deliverables to ensure accuracy and completeness.