Account Supervisor, Social/Digital Health at Porter Novelli | Boston, MA | $80K/yr – $110K/yr

Porter Novelli

Account Supervisor, Social/Digital Health

Boston, MA (Hybrid)

$80K/yr – $110K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the social and digital signal for healthcare clients, balancing platform know-how with HIPAA aware content and cross-team alignment to drive integrated campaigns.

Social and digital ownership: guide strategy, experiments, and stakeholder alignment across channels.
Platform mastery: translate evolving Meta, YouTube, TikTok, and HCP features into compliant programs.
Tech stack and measurement: help deploy insights, audience intelligence, and performance dashboards.

Job Description

Responsibilities\n

Serve as day-to-day digital lead, responsible for providing strategic solutions around social and digital marketing
Develop and implement innovative social brand and social content strategies that are integrated with overall client marketing objectives and goals
Deep knowledge of social platforms (Meta/Facebook/Instagram, YouTube, TikTok, Twitter, Reddit, SERMO, and more) – understand and articulate best practices based on business needs and requirements
Be a champion for social and digital work – experiment with new and alternative ways to leverage social media activities and how to creatively sell the opportunity into the client
Help deploy an industry-leading technology stack that supports insights development, audience intelligence, and performance measurement
Comfortable gathering input from a variety of internal and client stakeholders to inform content creation and maintain social content calendars

\n\nRequirements\n

Have 4-6 years of social and digital experience within healthcare industry (client-side), advertising and/or PR agency
Experience working with complex HIPAA and FDA-regulated issues a must
A track record of creative thinking and effective execution in social media and digital platforms
Possess a thorough command of the social media and digital spaces (from shifting consumer platforms to new HCP-platform features to evolving applications of AI), sophisticated client service and digital communications skills, high energy and passion for this area of rapid change and innovation
Work well within highly collaborative, integrated teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems
Understand the paid media environment and how it applies to a holistic social media strategy
Experience working on influencer (patient, caregiver, HCP) strategies and activations including planning, contracting, activating, and amplifying end-to-end campaigns
Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment.

\n\nBenefits\n