Responsibilities

• Lead full-funnel influencer programs spanning awareness, engagement, and conversion—including celebrity, creator, and ambassador partnerships across all major social platforms
• Identify, negotiate, and manage influencer talent across tiers, channels, categories, and niches; navigate contracting and FTC compliance
• Architect influencer programs with paid amplification built in from the brief—partnering with paid media teams to boost high-performing content, execute dark posts, and extend reach through whitelisting and creator licensing strategies
• Own post-campaign evaluation: ROI measurement, analytics platforms (e.g., CreatorIQ, Tagger), and optimization recommendations
• Serve as the senior day-to-day client partner—providing proactive strategic counsel, adapting to executive audiences, and driving organic account growth
• Oversee integration of all account work across earned media, influencer, social, and traditional channels into cohesive, measurable campaigns
• Define KPIs, implement reporting frameworks, and present campaign performance with clear business impact to senior stakeholders
• Educate clients unfamiliar with influencer marketing on best practices, platform nuances, and path-to-purchase measurement
• Directly manage 2+ team members; mentor junior staff and cultivate a culture of excellence, accountability, and continuous growth
• Lead and contribute to new business pitches; proactively identify growth opportunities within existing client accounts

Requirements

• 9–12+ years of experience in influencer marketing, social/digital strategy, or integrated communications—agency experience strongly preferred
• Deep expertise across the creator economy, major social platforms, and influencer analytics/measurement tools
• Proven track record leading integrated, multi-channel campaigns and managing complex, cross-functional client accounts
• Strong influencer contracting and negotiation skills, including talent representation and multi-tier partnerships
• Exceptional presenter and communicator—confident with C-suite clients and external audiences
• Experience managing and growing teams in both local and remote environments
• Preferred: Fluency in paid media strategy and execution? (covered in nice_to_have)
• Active?

Preferred

• Fluency in paid media strategy and execution—including whitelisting, dark posts, boosting, and creator licensing—and how these connect to organic influencer programming
• Familiarity with large-scale product launches and CPG account environments
• Advanced proficiency in influencer platforms (CreatorIQ, Tagger, or equivalent) and digital analytics tools