Responsibilities

• Lead digital strategy and execution across a portfolio of B2B clients spanning both professional services and financial services, including development and management of organic and paid social media programs on LinkedIn, Instagram, and X.
• Develop and manage digital-first content strategies; create and edit high-quality long-form content including thought leadership articles, executive posts, web copy, and campaign copy that reflect clients’ brand voice and business priorities.
• Apply SEO and GEO knowledge to inform content strategy and help clients build visibility in both traditional search and AI-generated results; stay ahead of best practices as these disciplines evolve.
• Use data and analytics to measure, evaluate, and communicate the impact of digital programs; develop clear, compelling reporting that demonstrates ROI and builds client confidence in digital investment.
• Serve as a credible digital counsel to senior stakeholders, including law firm Partners and financial services executives, explaining the business case for social media and search visibility in terms that resonate with non-marketing audiences.
• Collaborate closely with the design team to brief, develop, and deploy visual content that is on-brand, platform-appropriate, and suited to a professional B2B context.
• Partner with account leads and integrated client teams as an embedded digital specialist; contribute to client calls, strategy sessions, and planning documents where digital programming is a component.
• Participate in new business pitches; bring fresh digital thinking to proposals and present digital strategy and tactics to prospective clients with clarity and confidence.
• Proactively identify opportunities to optimize and evolve the agency’s existing digital offer; introduce new tools, platforms, and approaches where they add client value.
• Support the upskilling of the US team by sharing digital expertise, contributing to internal training, and serving as a go-to resource on digital best practices across the organization.