Responsibilities

• Understand the creative process and provide ideas for improving existing executions
• Ability to see the big picture, identify key issues, and provide proactive tactical and strategic recommendations
• Demonstrate mastery of brand category and competitive data, including key studies
• Seek non-traditional solutions to marketing/marketplace problems
• Internalized marketplace events, market research, etc., and develop and communicate strategic/tactical recommendations for the brand
• Oversee/manage the tactical plan development process, while contributing to tactical plan design:
• Communicate key client issues/initiatives to team
• Oversee creation of competitive review
• Generate key issues/objectives/strategies
• Supervise development of tactics/budget/timing

Requirements

• College Degree, preferably in marketing, advertising, communications or science/medicine
• 4 years Agency or comparable experience (HCP Agency marketing experience preferred)
• Excellent written and oral communication skills including ability to write basic documents(Creative Briefs)
• Maturity to handle senior-level Client contact
• Understanding of business principals
• Thorough knowledge of, and depth of experience with, marketing/advertising
• Ability to manage and train staff, including prioritization of creative hours