Account Strategist

Newtown, CT (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 days ago

Job Summary

Own end-to-end media planning and optimization across digital and linear channels, crafting plans, POVs, and client materials, while partnering with analytics to drive performance.

Lead multi-channel campaigns and performance optimization
Collaborate with analytics and develop client-facing materials

Job Description

Responsibilities

Plan and steward multi-channel media campaigns (digital + linear)
Analyze performance and optimize campaigns in partnership with analytics teams
Develop and present media plans, POVs, and client-facing materials
Leverage audience research and stay current on media trends

Requirements

Bachelor's degree
3+ years of experience in media planning and/or buying
Experience with digital platforms (DSPs, ad networks, social, SEM)
Strong analytical, communication, and time-management skills
Advanced Excel and PowerPoint skills

Mediassociates

Mediassociates is a leading independent media planning, buying and analytics agency. Our unique Precision Branding approach goes beyond traditional media planning by using data and analytics to help marketers better predict, measure, and optimize business outcomes. We work with clients such as NJM Insurance, University of Phoenix, Mount Sinai Health System, Fannie Mae, DXL Men's Big and Talll shops, and are proud to be recognized as an AdAge "Best Places to Work" and one of Adweek's "Fastest Growing Agencies". Mediassociates is a member of Worldwide Partners, the leading global network of the top independent marketing services agencies in the world with over 80 agencies in 40 countries.

Founded in 1996

New York Metropolitan Area, Pennsylvania, US

128 employees (46 in marketing)

www.mediassociates.com