Responsibilities

• INFLUENCER RECRUITMENT, NEGOTIATING & ONBOARDING – Sources new partnership opportunities and creates influencer casting lists. Diligently vets opportunities to ensure brand alignment, authenticity and relevancy prior to presenting to client for approval. Conducts outreach to approved partners and skillfully garners their engagement and participation in the campaign, negotiating when necessary. Supports influencers through campaign onboarding by developing and providing resources to streamline processes.
• INFLUENCER PARTNERSHIPS MANAGEMENT – Crafts program-wide influencer communications and vital creator resources. Guides influencers on content strategy and creation. Works with influencers to develop content timelines and ensures influencers stay on track with the schedules discussed. Collects content drafts and leads the content review process, including screening to ensure FTC guidelines are met. Closely works with influencers to adjust content strategy as needed, troubleshooting any signs of poor performance to optimize campaign towards goals and objectives.
• AUDITING, REPORTING & ANALYSIS – Accountable for auditing program content to ensure compliance with FTC regulations and brand guidelines. Ensures content is tracked accurately and regularly shared with client, along with placement insights, partner insights, and campaign pace towards KPI goals. Performs robust analysis of influencer campaigns using both social analytics and conversion metrics to identify performance trends and areas of opportunity. Proactively provides actionable recommendations to client backed by data and continuously refines strategy to drive growth at scale. Supports team in creation of customized strategy plans, detailed campaign performance summaries and comprehensive hindsight presentations that are delivered to clients.
• CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service and escalates issues or key risks as appropriate. Works to ensure client develops trust in our team by delivering client outputs and communications in the AP way, consistently maintaining quality, accuracy, and precision. Develops and nurtures excellent relationships, supports team in promoting very high client satisfaction and retention rates, and an average 8.5 client rating.
• PORTFOLIO MANAGEMENT - Own and manage client tasks with minimal supervision, ensuring deadlines are met and tasks are completed accurately. Manages multiple campaigns with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives, flagging any potential delays and keeping the team informed. Has full grasp of each client’s scope of work, delivering what is due under terms; maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and working with their team to bring solutions to resolve.

Requirements

• 2+ years working for an influencer marketing agency and experience executing influencer campaigns and managing both client and influencer relationships
• Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
• Excellent at communicating, presenting and approval from clients on new campaign strategies and initiatives
• Working knowledge of attribution in digital marketing
• Strong understanding of how influencer and affiliate marketing can work together
• Bachelor’s degree or equivalent work experience
• Ability to travel up to 15%
• Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc.

Preferred

• Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required
• Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required
• A genuine interest in AI tools, including hands-on experience integrating AI into your work and an appetite to keep improving.

Benefits

• AP PERKS & BENEFITS - WHAT WE OFFER
• - 100% remote work for everyone
• - Group medical, dental, and vision coverage insurance (with opt-out benefits)
• - 401K with matching
• - Open Paid Time Off
• - Summer & Holiday company-wide shut-down weeks in July and December
• - Volunteer and Birthday Time Off
• - Focus Fridays
• - Paid Parental Leave Benefits
• - Wellness, Technology & Education Allowances