Account Marketing Senior Manager

USA (On-site)

$79K/yr – $166K/yrSenior Level6+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize demand gen programs that feed the sales pipeline for the Account Management team, with a tight link between quarterly priorities, events, and webinars.

  • Demand Gen Ownership: Plan and run multi-channel programs that drive qualified leads and accelerate time-to-revenue.
  • Program Execution & Ops: Manage calendars, content, assets, and webinar logistics to ensure on-time delivery.
  • Measurement & Alignment: Track lead flow and milestones to support timely sales follow-up and campaign impact.

Job Description

Responsibilities

  • Plan, execute, and manage demand generation programs to drive sales pipeline and revenue for the Account Management organization.
  • Help translate quarterly marketing priorities into executable programs aligned to the marketing calendar.
  • Own end-to-end execution of virtual and in-person marketing programs, including webinars, events, and business guides.
  • Coordinate with internal stakeholders to secure campaign resources, align on content, and manage timelines.
  • Create and manage slide decks, email copy, landing page copy, and supporting campaign assets.
  • Own webinar logistics including Kaltura recording setup, speaker prep calls, tech checks, and live-day execution.
  • Track program performance, lead flow, and execution milestones to ensure timely sales follow-up and campaign effectiveness.

Requirements

  • 6–8+ years of experience in Field Marketing, Demand Generation, or Integrated Marketing roles, preferably in B2B SaaS, IT, or enterprise technology environments.
  • Proven experience managing a high volume of complex, multi-faceted event and webinar programs.
  • Strong analytical and reporting skills with the ability to interpret data to drive decisions.
  • Strong understanding of sales pipeline concepts and revenue-driven marketing.
  • Excellent project management skills and attention to detail, with the ability to juggle multiple programs simultaneously.
  • Strong written and verbal communication skills; comfortable leading calls and coordinating with senior stakeholders.
  • Ability to operate independently with minimal supervision and maintain momentum in a fast-paced environment.
  • Proactive mindset with a strong sense of ownership and accountability.
  • Comfortable learning new tools, processes, and subject matter quickly.
  • Experience with marketing automation platforms (preferably Eloqua).
  • Understanding of landing page and microsite best practices.

Benefits

  • competitive benefits that support our people with flexible medical, life insurance, and retirement options.
  • We also encourage employees to give back to their communities through our volunteer programs.
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Founded in 1977
Austin, Texas, USA
198K employees (4,540 in marketing)
72% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
18M
Monthly Google Ads Budget
$615.5K
Traffic Source Mix
Search
43.3%
Direct
39.7%
Referral
15.8%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~198.1K

Marketing Team

Marketing Team Size
2,442 (1% of company)
Median Career Experience
21 years
Median Tenure
9 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$25.8B
Last Raise
$18B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $18B
  • Feb 2025
    Post IPO Debt • $7.8B
  • Jan 1983
    Series Unknown

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