Responsibilities

• Catalog , Item, and Product Strategy & Operations: - Strategy Development:   Create and implement go-to-market and assortment strategies, including hero product selection and   new item   creation. - Pricing and Promotions:   Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives. - Product Optimization:   Consult on supply chain and fulfilment,   optimize   product card   images   and copy, and manage content uploads. - Catalog   Management:   Conduct ongoing evaluations of retail-readiness for all SKUs,   maintain   the   catalog , and ensure overall shop health. Creator Attribution Management: - Content Consultation:   Provide advice on best practices for conversion-driving content. - Creator and Affiliate Management:   Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential. - Campaign Execution:   Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media. Paid Media Strategy, Management & Optimization: - Budget and Campaign Strategy:   Develop and manage go-to-market budgets, execute and   optimize   campaigns across various ad types. - Campaign Management:   Continuously launch, manage, and   optimize   campaigns to meet KPIs,   leveraging   TikTok Ads Manager for scalable creative rotations. Sales Reporting & Analysis: - Sales Reporting:   Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends. - Performance Analysis:   Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness. - Monthly Summaries:   Provide monthly summaries with data-driven insights, top-performing creatives and products, and recommendations for optimization.

Requirements

• You have a proven   track record   in ecommerce management, particularly with retail and social media platforms like TikTok.
• You   possess   strong digital commerce skills and can translate data and insights into actionable strategies that drive results for clients/sellers.
• You excel in   analyzing   data,   identifying   trends, and making informed decisions that enhance performance.
• You have a keen eye for brand merchandising,   optimizing   product listings and content, ensuring high engagement and conversion rates.
• You work well working cross functionally with clients, global team members, creators,   affiliates   and fostering relationships that lead to successful campaigns.
• You are meticulous in managing   catalogs   and campaigns, ensuring that all aspects align with business   objectives.