Account Manager, Paid Search at BMG360 | USA

BMG360

Account Manager, Paid Search

USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Build and optimize paid search programs across Google Ads and Microsoft Ads, using data-driven testing and AI-assisted analysis to drive measurable direct-response outcomes.

Growth Infrastructure: Develop and scale search strategies, monitor KPIs, and optimize bids, budgets, and landing pages for profitability.
Cross-functional Execution: Partner with Creative, Paid Social, SEO, and CRO to deliver high-converting creatives, copy, and landing-page tests.
Analytics & Automation: Apply GA4/Looker Studio insights and AI-enabled workflows to speed decision-making while maintaining strategic oversight.

Job Description

Responsibilities

Develop and implement paid search strategies across platforms such as Google Ads & Microsoft Ads
Conduct keyword research, audience targeting, and competitive analysis to enhance campaign performance.
Manage campaign structures, including ad groups, keyword lists, ad creatives, extensions, and landing pages.
Work cross-functionally with Creative, Paid Social, SEO, and CRO teams to develop high-converting ad creatives, ad copy, share performance insights, and collaborate on landing page optimization.
Identify opportunities to integrate automation and AI workflows into campaign management processes to improve speed, consistency, and scalability.
Continuously monitor and optimize campaigns to meet client KPIs
Adjust bids, budgets, ad copy, and landing pages to improve efficiency and maximize profitability.
Implement scaling strategies while maintaining performance goals.
Conduct data analysis, hypothesis testing, and A/B experiments to improve campaign results.
Apply AI tools to accelerate performance analysis, anomaly detection, and optimization prioritization without compromising accuracy or strategic oversight.

Requirements

5+ years of hands-on experience managing Paid Search campaigns , preferably in an agency or performance marketing environment.
Strong expertise in Google Ads & Microsoft Ads
Proficiency in Google Looker Studio & Google Analytics (GA4)
Advanced data analysis skills using Excel/Google Sheets (pivot tables, formulas, data visualization, etc.).
Strong verbal and written communication skills , with the ability to present insights and collaborate with internal and external stakeholders.
Highly organized with exceptional time management skills , capable of handling multiple projects and deadlines.
Solid understanding of pixel tracking, UTM parameters, and server-side tracking

Nice_to_have

Experience running app-based campaigns in Google Ads and Apple Search Ads.
Hands on experience managing Local Service Ads (LSAs)
Retail media experience managing campaigns in Amazon Ads.
Experience running YouTube Ads and understanding video-based performance marketing.

Benefits

Competitive compensation, benefits, and career growth opportunities.

BMG360

BMG360 is a team of performance marketing and lead generation experts. For over 20 years we’ve been delivering proven, scalable results. Here’s how: Our holistic, 360° approach gives us a full view of the media landscape, connecting every channel to drive engagement at every funnel stage. Performance technology and historical data give us an edge to test, pivot, and optimize in real time. That means faster decisions, smarter media placements, and creative that performs. Our clients partner with us for performance marketing that delivers growth speed and results at scale. And as an employee of BMG360, you'll interact with peers across every area of the business, supporting and learning from one another. You'll help grow our client’s businesses while growing BMG360 and your own career.

Founded in 2003

Shelton, Connecticut, US

169 employees (63 in marketing)

www.bmg360.com