Responsibilities

• Lead day-to-day influencer and VIP outreach, including talent seeding, gifting initiatives, and partnership coordination
• Build and maintain relationships with influencers, stylists, talent managers, agents, editors, and industry contacts
• Develop and execute integrated PR and influencer strategies that align with client objectives, key brand moments, and cultural conversations, driving visibility and maximizing social and media impact across launches and ongoing initiatives.
• Coordinate and manage gifting programs, paid partnerships, and red carpet opportunities
• Manage paid influencer and talent partnerships end-to-end, including negotiation, deliverables, budget, usage, and reporting
• Execute press outreach across fashion, lifestyle, and digital publications to secure strategic coverage
• Draft and distribute press materials including market pitches, media alerts, and press releases
• Track influencer placements and editorial coverage; oversee reporting and campaign recaps
• Manage sample trafficking through Launchmetrics (or similar platform), including stylist pulls, loans, check-ins, and returns
• Oversee showroom operations, including appointments, stylist relations, and talent fittings

Requirements

• 6+ years of public relations, talent relations, or influencer marketing experience within fashion, beauty, or lifestyle (agency experience preferred)
• Strong experience managing influencer and talent relationships, including paid partnerships
• Proven ability to secure talent placements across red carpets, events, and digital campaigns
• Existing relationships with stylists, influencers, talent managers, and/or media contacts
• Experience with affiliate platforms (ShopMy, LTK, etc.) is a plus
• Strong press pitching experience and understanding of editorial calendars
• Experience managing sample trafficking and showroom operations (Launchmetrics preferred)
• Excellent written, verbal, and organizational skills
• Ability to manage multiple clients and deadlines in a fast-paced environment
• Highly detail-oriented, proactive, and solutions-driven

Preferred

• Agency experience preferred
• Experience with affiliate platforms (ShopMy, LTK, etc.) is a plus
• Launchmetrics experience is a plus

Benefits

• Health benefits
• 401(k) eligibility
• Paid time off
• Professional growth opportunities
• Collaborative work environment across New York and Los Angeles teams
• Exposure to leading global fashion and lifestyle brands
• Opportunities to participate in events and industry activations