Responsibilities

• Campaign Strategy & Optimization: Performance Ownership: Manage $100K+ monthly ad spend with complete accountability for KPIs, ROAS, and lead quality metrics
• Strategic Planning: Architect systematic approaches to campaign optimization using data analysis and strategic frameworks
• Data Analysis: Conduct deep-dive analysis of performance metrics to identify optimization opportunities and strategic adjustments
• Funnel Strategy: Design and systematically optimize marketing funnels (Book-a-Call, Webinar, VSL, Lead Magnet, etc.) with measurable conversion improvements
• A/B Testing: Implement systematic testing protocols to continuously improve campaign performance
• Client Communication, Team Leadership, & Collaboration: Team Management: Mentor and guide a PMA through data-driven strategic decisions and systematic skill development
• Client Reporting: Present performance insights and strategic recommendations with clear, data-backed reasoning
• Cross-Functional Leadership: Coordinate with media buyers, copywriters, and creative to ensure systematic execution of strategic initiatives
• Technical Implementation & Tracking: Analytics Setup: Build and maintain conversion tracking systems using Meta Pixel, Google Tag Manager, and attribution tools
• Dashboard Creation: Develop comprehensive Looker Studio dashboards for performance monitoring and client reporting

Requirements

• 3 to 5+ years managing paid media with documented performance outcomes.
• Hands-on experience with high-ticket direct response funnels: book-a-call, webinar, VSL, or lead magnet models in coaching, consulting, education, or equivalent verticals. You understand the full customer journey from cold traffic to closed sale, and you design campaigns accordingly.
• Comfortable with significant monthly budgets ($100,000+ as a starting point) and full accountability for the outcomes.
• Funnel thinking is second nature. You understand cold, warm, and hot traffic, and you strategize for each.
• Technical proficiency with tracking, analytics, AI fluency, and attribution systems (specifically HYROS, Claude/ChatGPT, WebinarJam, Clarity, ClickFunnels, GoHighLevel).
• Strong analytics and reporting skills. You can turn a dashboard into a clear next action.
• Fluent English. You can hold your own in client calls and written communication with US-based teams.
• Proven ownership mentality with a track record of taking full responsibility for performance outcomes.
• Experience working alongside a media buyer or leading a team, with an ability to delegate clearly and develop someone else's skills.
• Problem-solving approach that digs deep into performance challenges to find lasting solutions.
• Strategic planning skills with ability to develop and execute systematic optimization frameworks.

Preferred

• The Mindset We’re Hiring For: - You take ownership of outcomes. If results are off, you’re already on top of it before anyone asks.
• You communicate proactively. Clients and teammates always know what’s happening and where things stand.
• You build trust with clients as naturally as you build strategy. Both matter here.
• You’re coachable, and you give back. You want to be developed, and you want to help build others up.
• You’re genuinely curious about why things work, not just what to do next.
• You can hold multiple clients and priorities without losing the thread on any of them.

Benefits

• Medical, vision, dental, 401K, cool new friends