Head of Marketing - Remote, USA
Formic
USA (Remote)
$145K/yr - $220K/yrIn-houseFull-timeSenior level
4 hrs ago
Account Executive, Travel, Wine & Spirits
New York City, NY (Hybrid)
$60K/yr – $70K/yrMid Level3+ years expFull time
Posted 7 weeks ago
Job Summary
Own day-to-day client leadership, manage cross-functional PR efforts, and drive media placements and events for luxury travel, lifestyle, and spirits accounts.
- Lead client communications and timelines
- Develop and execute integrated PR plans
- Pitch and secure top-tier placements and oversee events
Job Description
Responsibilities
- Serve as day-to-day lead on client accounts, managing communications, timelines, deliverables, and reporting
- Craft compelling press releases, pitches, messaging documents, and briefing materials
- Pitch and secure high-impact media placements across top-tier travel, lifestyle, and wine & spirits outlets
- Develop and execute strategic PR plans aligned with client objectives and seasonal priorities
- Cultivate and maintain strong relationships with editors, writers, influencers, and tastemakers
- Lead and support the planning and execution of media and influencer events, including venue scouting, vendor management, guest list curation, and on-site support
- Oversee and mentor junior team members and interns, ensuring timely and effective execution of deliverables
- Contribute to new business efforts through research, proposal writing, and pitch participation
- Monitor industry news, competitor activity, and media trends to inform strategy and deliver proactive counsel to clients
Requirements
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field
- 3–5 years of public relations agency experience, ideally with clients in luxury travel, hospitality, or spirits
- Established media contacts across luxury travel, lifestyle, food & beverage, and culture verticals
- Excellent writing and editing skills, with a strong ability to craft tailored and impactful pitches
- Strategic thinker with proven experience developing and executing integrated PR plans
- Polished client communication and interpersonal skills
- Strong organizational skills and ability to manage multiple accounts and deadlines
- Working knowledge of industry tools such as Cision, Meltwater, and Launchmetrics preferred
- Proficiency in Microsoft Office and presentation tools (especially PowerPoint)
Benefits
- Medical, Dental, Vision Benefits
- 401k and additional supplementary benefits
- WFH Stipend
- Summer Fridays
- Generous PTO policy with a 2-week holiday break in December
BPCM
BPCM is a global strategic consulting and communications agency with offices in New York, Los Angeles and London, and partners worldwide. Evolving with the rapidly changing landscape, the agency develops and executes creative brand strategies to achieve measurable results. BPCM has worked with the world’s most iconic lifestyle, consumer and luxury brands for more than two decades. Its leadership in sustainability and corporate purpose is globally recognized, educating and advising clients across all categories on effective practices and actions while creating business opportunities that reverse the impact on the planet. Its Los Angeles office has earned an exceptional reputation for its strategic influencer, celebrity and VIP programs as well as managing the most impactful consumer events on the West Coast.
Salaries
Posted range
$60K/yr – $70K/yr
Taken straight from the job posting.
The middle of this range ($65K) is 26% below the median base salary for Marketing Manager roles in the United States ($88K).
Marketing Manager median pay in the United States
Most pay falls between $75K and $105K. Based on 1,243 salaries.
Marketing Team
Marketing Team Size
19 (15% of company)
Traffic Signals
Monthly Visitors
5.4K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%
Headcount Trend
Current headcount: ~131
Links
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