Account Executive - Public Relations

New York City, NY (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end PR programs for beauty and lifestyle brands, guiding strategy, media relations, and partnerships while coordinating editors, influencers, and events.

  • Client leadership: own multiple accounts and drive strategic value across teams.
  • Media relationships: manage daily outreach and cultivate strong editor connections.
  • Launches and events: craft launch plans and activate partnerships plus influencer collaborations.

Job Description

Responsibilities

  • Serve as primary client contact and lead multiple account programs and teams delivering strategic value.
  • Directly manage day-to-day activities on client accounts and lead regular conference calls.
  • Plan, develop and advise on integrated, measurable PR initiatives.
  • Advise clients on positioning and messaging.
  • Daily press interaction; nurture relationships with key editors across channels via regular communication and media meetings.
  • Draft media and client materials such as press releases, bios, talking points, and media alerts.
  • Delegate duties and review the work of supporting team members (i.e., press materials, pitches, reports).
  • Brainstorm creative partnership and activation ideas for clients as well as new business opportunities.
  • Develop full launch strategies surrounding client partnerships and activation.
  • Manage planning and execution of client events (staffing, production, invite outreach, budget, etc.).

Requirements

  • Bachelor’s degree in Business, Public Relations, Communications, Journalism, Marketing, or a related field.
  • A minimum of 3-5 years of previous experience working with beauty and lifestyle brands in house or at a public relations agency.
  • Advanced proficiency in Microsoft Office products (Word, PowerPoint, Excel).
  • Advanced proficiency in Google Workspace products (Sheets, Slides, Spreadsheets).
  • Must have a minimum of 2 years of experience with editorial outreach and editor relationships.
  • A minimum of 2 years of previous experience working with Influencers and/or Influencer marketing campaigns.
  • Proven track record of securing media coverage and managing successful client campaigns.
  • Exceptional written and verbal communication skills, with the ability to craft compelling stories and communicate effectively with clients, media, and team members.
  • Excellent organizational skills with keen attention to detail.
  • Ability to develop and implement comprehensive PR strategies that align with client objectives and market opportunities.
  • Proficiency in PR tools (i.e. Muck Rack, Cision).

    Benefits

    • Opportunity for advancement
    • Paid time off
    • Flexible work from home options available
    Innovative PR logo

    Innovative PR

    Innovative PR is a lifestyle boutique strategic marketing and communications firm based in Los Angeles with offices in New York and Taipei. We offer over 15 years of refined expertise and close collaboration with leading industry brands, influencers, and organizations. We utilize strategic targeting, strong pitching, existing relationships, and new collaborations to secure consistent placements in print, digital, and multimedia spaces that keep your brand at the forefront of the industry and the top of your audience’s mind. Our clientele ranges from an impressive list of clients in the consumer products, fashion, tech, design, beauty, food and beverage, hospitality, and entertainment industries.

    Founded in 2019
    Los Angeles, California, USA
    10 employees (4 in marketing)

    Traffic Signals

    Monthly Visitors
    1.1K
    Traffic Source Mix
    Search
    35.8%
    Direct
    41.5%
    Referral
    12.2%
    Social
    8.7%
    Paid
    0.8%

    Headcount Trend

    Current headcount: ~10

    Marketing Team

    Marketing Team Size
    4 (40% of company)