Responsibilities

• Lead public relations strategy and execution for fashion and lifestyle clients, securing top-tier national, regional, and industry media placements.
• Maintain and grow strong relationships with editors, market editors, creative directors, journalists, and media contacts across major print, digital, broadcast, and online outlets.
• Leverage existing media relationships while proactively building new contacts and opportunities for clients.
• Craft compelling press materials, including press releases, media alerts, brand stories, executive biographies, trend pitches, and thought leadership opportunities.
• Develop strategic, creative, and seamless media pitches that generate meaningful coverage and brand visibility.
• Provide strategic counsel and guidance to clients, helping position them for long-term success and growth.
• Partner with senior leadership to develop and execute customized PR plans, campaign strategies, and brand initiatives.
• Take ownership of client accounts, serving as a trusted advisor and strategic lead.
• Oversee the creation and management of weekly and monthly client reports, call agendas, meeting recaps, media coverage reports, and account deliverables.
• Manage and mentor Account Coordinators, junior publicists, and interns by providing training, feedback, and professional development opportunities that support internal growth and promotion.

Requirements

• 3–5+ years of experience within a public relations agency, preferably representing fashion, luxury, lifestyle, beauty, or hospitality brands.
• Strong, established relationships with national, regional, and industry editors and media contacts.
• Proven experience securing high-level media placements and managing successful PR campaigns.
• Demonstrated ability to lead client accounts independently while contributing strategic ideas and solutions.
• Proven experience managing, mentoring, and developing junior team members.
• Exceptional writing, editing, communication, and presentation skills.
• Strong organizational skills with the ability to manage multiple priorities in a deadline-driven environment.
• Experience using Muck Rack and other media monitoring and reporting platforms.
• Ability to travel as needed for Fashion Weeks, client events, media activations, and agency initiatives in New York, Miami, Los Angeles, and other key markets.
• Highly organized, detail-oriented, collaborative, proactive, and results-driven.

Benefits

• Health insurance
• Paid time off