Account Executive, Lifecycle Marketing

Responsibilities

• Build, QA, execute, and optimize lifecycle marketing campaigns across email, SMS, app/push notifications, direct mail, and other owned channels.
• Develop creative briefs and collaborate with internal teams to deliver compelling, accurate, and consistent fan communications.
• Manage campaign timelines, review processes, and stakeholder collaboration to ensure campaigns are delivered efficiently and effectively.
• Analyze campaign performance, identify optimization opportunities, and implement best practices that improve engagement and conversion outcomes.
• Partner with track marketing teams, web teams, data strategy, admissions, and other key stakeholders to execute integrated marketing initiatives.
• Ensure campaign assets, links, and customer experiences are optimized to drive engagement, ticket sales, and long-term customer value.
• Support campaign recaps and reporting efforts by providing insights and recommendations based on performance results.

Requirements

• Bachelor's degree from an accredited four-year college or university.
• 1-3 years of experience in marketing, public relations, sports management, or a related field.
• Working knowledge of lifecycle marketing strategies and B2C email and SMS marketing best practices.
• Experience with marketing automation platforms and email campaign development preferred.
• Strong project management, organizational, and stakeholder communication skills.
• Ability to analyze campaign performance, interpret data, and make informed recommendations.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with project management and collaboration tools (e.g., Adobe Workfront) preferred.
• Self-motivated, detail-oriented, and passionate about marketing and sports.
• Ability to earn trust and collaborate effectively across multiple teams and departments.

Benefits

• Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.