Senior Account Executive, PR
Marketbridge
Boston, MA (Remote)
$60K/yr - $75K/yrAgencyFull-timeSenior level3+ years exp.
3 days ago
Account Executive
USA (Remote)
$46K/yr – $60K/yrMid Level3+ years expFull time
Posted 3 weeks ago
Job Summary
Own the full media relations lifecycle for education-focused clients, driving proactive outreach, timely coverage opportunities, and sustained storytelling across national and regional outlets. Lead client communication, materials development, and performance tracking while staying ahead of PR and education trends.
Job Description
Responsibilities
- Lead proactive media relations by pitching reporters, securing placements and sustaining narrative momentum with national and regional news outlets.
- Spot and act on timely opportunities for coverage, including trend stories, breaking news moments and newsjacking opportunities that align with client priorities.
- Shape storylines and narrative arcs that generate consistent media coverage over time rather than one-off placements.
- Build and maintain productive relationships with reporters, editors and producers across relevant platforms.
- Serve as a primary day-to-day client contact, building trusted relationships by identifying problems early, bringing forward solutions and demonstrating sound judgment and follow-through.
- Draft and finalize high-quality communications materials including press releases, media pitches, fact sheets, talking points and presentations.
- Represent Larson Communications as a firm ambassador, engaging with clients, media and professional peers with professionalism and a team-first mindset.
- You'll also track and report on media placements, coordinate outreach campaigns and pitching workflows and stay current on emerging trends in PR, media and the education landscape.
Requirements
- 3–5 years of experience in public relations, communications or public policy with significant exposure to media relations.
- Demonstrated experience pitching reporters and securing news media placements.
- A curious, observant approach to news and current events, with a demonstrated ability to spot and test compelling story angles.
- Strong, adaptable writing skills, particularly for press releases, pitches and media-facing communications.
- Ability to manage multiple workstreams and tight deadlines while maintaining strong attention to detail.
- Bachelor's degree in journalism, public relations, communications, public policy or a related field, or equivalent professional experience.
Preferred
- Track record of consistent media placements, including in national or multi-syndicate publications.
- Strong news judgment and ability to identify compelling story angles tied to current events and broader trends.
- Strong understanding of narrative development and storytelling that drives sustained media coverage.
- Strong verbal communication skills and professional judgment when interacting with clients and journalists.
- Experience pitching across multiple beats including policy, politics, business, education or general news.
- Experience supporting integrated communications campaigns that combine media relations with digital and social amplification.
- Experience working with charter schools, public school systems or education reform organizations a plus.
- Familiarity with tools such as Asana, Microsoft Office Suite, Adobe Creative Suite and media databases.
Benefits
- Comprehensive benefits including medical, dental, vision, mental health and life insurance.
- 401(k) with matching contribution.
- Professional development opportunities.
- Flexible vacation and sick time.
- Paid company holidays.
Larson Communications
Larson Communications is the only strategic communications firm in the nation specializing in public education reform. We work selectively with groups that are committed to advancing academic achievement and increasing access to quality educational opportunities. We help organizations tell their stories. We specialize in five key areas of communications: strategic positioning, public relations, storytelling, crisis management and public advocacy. Larson Communications works with education leaders and organizations across the country, including public school systems, charter school networks, education technology organizations, advocacy and research groups, and higher education institutions. Many of our clients are particularly focused on improving education for students in underserved communities. We raise their visibility, strengthen their narratives, and work closely with them to plan and execute communications campaigns that inspire their communities, so that they can have the greatest possible impact on students’ lives. Our clients are regularly featured in The Wall Street Journal, Good Morning America, The New York Times, The Washington Post, The Chicago Tribune, The Atlantic, People Magazine and USA Today, among many others. We also utilize our decades of expertise in education policy and politics to advise clients as they navigate the challenges of education reform.
Salaries
Posted range
$46K/yr – $60K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
8 (44% of company)
Median Career Experience
7 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
630
Traffic Source Mix
Search
32.9%
Direct
41.7%
Referral
12.8%
Social
9.9%
Paid
1.6%
Headcount Trend
Current headcount: ~18
News about Larson Communications
Links
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