Responsibilities

• Executing a variety of public relations and campaign tactics, including:
• Pitching mid to high level reporters – including wire services, major regional papers, editors, producers, columnists
• Overseeing production on media lists and media summaries
• Tracking of news coverage
• Organizing and staffing press events and editorial board visits
• Writing press releases and advisories, pitch memos, fact sheets, op-eds and other press materials as assigned
• Conducting research and providing topline analysis
• Participating in regular staff and team meetings – providing input and feedback on business improvement, including client service staff development, and office procedures
• Drafting a range of media materials such as news alerts, news releases, pitch letters, case histories, by-liners, op-eds, etc.
• Developing editorial calendars
• Developing and proposing tactics that further clients’ objectives.
• Supporting new business pitches through a wide range of activities such as contribution of research or program ideas
• Conducting client relations on specific tasks – such as obtaining approval for expenses
• Delegating tasks to Fellows when appropriate
• Performing basic budgeting for client accounts
• Drafting work plans
• Participating in new business development as assigned such as research and/or writing support for proposals