Account Executive, B2B Technology

Boston, MA (Hybrid)

$60K/yr – $65K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own media relations and thought leadership for a B2B tech audience, turning complex topics into news with multi-level coverage and executive visibility.

  • Media Relations: Build relationships with tech, business, and trade press at local to global levels to secure earned coverage.
  • Thought Leadership & Campaigns: Create timely pitches, speaking opportunities, and awards aligned with trends and AI.
  • Monitoring & Reporting: Track coverage and industry signals, delivering insights tied to business goals.

Job Description

Responsibilities

  • Build and maintain strong relationships with technology, business, trade, and vertical industry media at the local, national, and global levels.
  • Lead proactive media relations efforts, identifying opportunities to secure high-impact earned coverage, thought leadership placements, and executive visibility.
  • Develop creative, timely, and newsworthy media pitches that align client expertise with industry trends, breaking news, and emerging technologies.
  • Research, identify, and pursue speaking opportunities, awards, contributed content placements, and other thought leadership opportunities.
  • Monitor industry news, analyst activity, competitive landscapes, and market trends to uncover opportunities for client engagement and visibility.
  • Draft high-quality communications materials, including press releases, media pitches, bylined articles, executive briefing documents, messaging frameworks, and client correspondence.
  • Use AI tools to enhance research, media intelligence, content development, brainstorming, reporting, and workflow efficiency while maintaining strong editorial judgment and quality standards.
  • Support product launches, funding announcements, executive visibility programs, and integrated communications campaigns.
  • Track, analyze, and report on media coverage and program performance, providing actionable insights tied to business objectives.
  • Collaborate closely with account teams to deliver strategic recommendations, exceptional client service, and flawless execution.
SHIFT logo

SHIFT

4.2 Glassdoor

SHIFT specializes in creating services that sell and is fully committed to supporting our clients’ business growth. We provide comprehensive IT solutions to help realize a smart, efficient society with no waste.Through software testing, we deliver safety and peace of mind in a world increasingly driven by IT. Beyond that, we help our clients achieve “services that sell,” contributing to Japan’s delayed digital transformation (DX) and the improvement of labor productivity.

Founded in 2005
Tokyo, Tokyo, JPN
849 employees (13 in marketing)
95% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
237.3K
Traffic Source Mix
Search
70.4%
Direct
20.2%
Referral
8.3%
Social
0.4%
Paid
0.6%

Headcount Trend

Current headcount: ~877

Marketing Team

Marketing Team Size
13 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$9.8M
Last Raise
$4M
Series A, 13 years ago

Funding History

  • Jul 2013
    Series A • $4M
  • Mar 2012
    Series Unknown • $5.7M

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