Responsibilities

• Media Relations Mastery : Leads by example in securing earned media, focusing on marquee feature stories in top national outlets and emerging media platforms, while driving the team to surpass annual KPIs to amplify brand recognition.
• Team Mentorship & Development : Supports the growth and advancement of manager-level and junior-level staff through mentoring, development, and retention efforts.
• Client Engagement & Industry Expertise : Leverages industry expertise to anticipate client needs, becoming a trusted partner in their success, while proactively addressing opportunities and challenges with strategic solutions.
• Strategic Counsel : Provides strategic guidance to clients, collaborating with agency partners to develop and execute impactful communication and creative campaigns, enhancing brand reputation and visibility.
• Brand Collaborations & Partnerships : Leads the ideation, execution, and recommendation of brand collaborations, partnerships, talent-led campaigns, and event strategies, leveraging creativity to resonate with key media and target audiences.
• Business Development: Proactively identifies new business leads and opportunities, developing proposals and presentations.

Requirements

• Professional Experience: Brings at least six years of full-time experience in public relations and media relations.
• Passion & Industry Knowledge: Genuine enthusiasm and in-depth knowledge of Luxury, Lifestyle and Travel industries, with a proven track record of delivering impactful stories across diverse media.
• Ideally has at least two years of direct experience in managing a travel industry account.
• Build & Maintain Lasting Relationships: Cultivates and maintains genuine relationships with top media outlets and key freelance writers, fostering trust and mutual respect. Your ability to connect with others strengthens our network and enhances our clients’ reputation.
• Leadership & Event Management Expertise : Exemplifies proficiency in team management of at least two direct reports and orchestrating events/programs with both small and large budgets, showcasing adept organizational skills and strategic resource allocation.
• Travel Flexibility : Embraces opportunities to travel for work-related events or meetings, allowing for engagement and collaboration across diverse settings.
• Communication Skills : Exceptional written, verbal, and interpersonal communication skills online and in-person.
• Media Landscape Mastery : Possesses a comprehensive understanding of the media landscape, including print, online, broadcast and new-media (i.e. podcast) channels, enabling effective media outreach and engagement.
• Commitment to Diversity, Equity and Inclusion: Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds.
• Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience.

Preferred

• Spanish speaking and writing skills would be a huge plus for this role.

Benefits

• Health Benefits : Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal
• Financial Security : Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing
• Time Off : Enjoy 15 vacation days, with an extra day off on your birthday month
• Holiday Closure : Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year
• Summer Flexibility : Summer Fridays offer shorter work hours from Memorial Day to Labor Day
• Family Support : Benefit from 12 weeks of paid parental leave and formal policies to support working parents
• Phone Expenses : Receive business line, or have personal phone number covered on agency plan
• Technology : Company provided laptop and accessories, along with IT support
• Bonuses : Potential for discretionary end-of-year bonuses
• Agency Bonding : Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration