Responsibilities

• Serve as the strategic advisor and primary relationship owner for our portfolio of RTW brand partners, aligning joint business priorities to drive sales, customer acquisition and market share.
• Develop seasonal and/or annual strategic marketing plans that maximize the brand’s and Bloomingdale’s investment, aligning marketing resources with enterprise priorities and the highest-value business opportunities.
• Lead executive-level negotiations with brand partners to secure marketing investment and campaign support that strengthens Bloomingdale's competitive position.
• Identify opportunities to expand existing partnerships and cultivate new brand relationships that unlock incremental funding, drive innovation, and elevate the customer experience.
• Translate merchant strategies and commercial priorities into marketing plans that deliver measurable business impact by ensuring investments are aligned to customer, marketing channel, category, and brand growth objectives.
• Evaluate and prioritize competing business opportunities, making strategic investment recommendations that maximize enterprise impact when marketing capacity and resources are limited.
• Partner closely with Merchandising, Marketing, Digital, CRM, Creative, Stores, and external brand partners to develop integrated campaigns that deliver a seamless customer experience across all touchpoints.
• Monitor marketing investment performance and campaign effectiveness, leveraging analytics and business insights to optimize future strategies and demonstrate return on investment to internal and external stakeholders.
• Influence senior leaders and brand partners through data-driven recommendations, thought leadership, and compelling business cases that shape marketing strategy and long-term partnership growth.
• Champion innovation by identifying emerging market trends, customer behaviors, and partnership opportunities that differentiate Bloomingdale's and strengthen the luxury brand portfolio.

Requirements

• 7+ years of director-level experience with a background in retail media, agency experience, or client management
• Commercially savvy and business-oriented
• Strong negotiator and relationship builder
• Comfortable working with senior stakeholders and external partners
• Highly organized and able to manage multiple priorities
• Data-driven decision maker
• Influential communicator with strong presentation skills
• Proactive problem solver
• Strong analytical skills, with the ability to interpret performance data and translate insights into action
• Prolonged periods of sitting as needed by hybrid work model

Preferred

• Proficient in Adobe Analytics a plus

Benefits

• This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Bluemercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.
• This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at bloomingdalesJOBS.com.