Responsibilities

• Serve as the senior day-to-day client lead across multiple beauty, lifestyle and consumer accounts while building trusted client relationships
• Develop and execute strategic communications plans that align with brand objectives and deliver measurable business impact
• Lead proactive media relations strategies and cultivate strong relationships with editors, producers, freelance writers, podcast hosts, tastemakers, creators and industry leaders to secure impactful national, regional, broadcast, business, trade and digital coverage
• Develop compelling story angles, executive thought leadership platforms, founder positioning, product launch strategies and culturally relevant news hooks that maximize brand visibility and relevance
• Lead integrated earned media programs – including celebrity, expert, ambassador and influencer initiatives – as well as executive interviews, press events, product launches, experiential activations, media tours, desksides and strategic mailers
• Manage six-figure client budgets while ensuring programs are delivered on time and within scope
• Lead, mentor and develop internal account teams while overseeing day-to-day account execution
• Collaborate cross-functionally with influencer marketing, social media and creative teams to execute integrated client campaigns
• Present strategic recommendations, campaign results and new opportunities to clients with confidence and executive presence
• Support business development initiatives through proposal development, strategic thinking and participation in new business pitches

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism or a related field
• 7+ years of public relations experience, preferably within an agency environment
• Extensive experience leading integrated PR programs for beauty, lifestyle, wellness and consumer brands
• Strategic thinker with a strong understanding of today's media landscape, pop culture and earned-first storytelling
• Exceptional written, verbal and presentation skills
• Outstanding leadership, organizational and client management abilities

Preferred

• Deep relationships across beauty, lifestyle, wellness and consumer media; food & beverage media relationships are a plus
• Proven success launching products, building founder and executive visibility, and securing high-impact earned media
• Experience working with celebrity talent, brand ambassadors and high-profile partnerships
• Experience working with both privately held and publicly traded companies, with an understanding of navigating global teams and multi-agency environments
• Proficiency with Cision, Meltwater, Klear, Tribe Dynamics and Microsoft Office Suite