Responsibilities

• Serve as the senior day-to-day lead across beauty, lifestyle, and consumer accounts, building trusted client relationships and developing strategic communications plans that deliver measurable results
• Lead hands-on media relations and cultivate strong relationships across beauty, lifestyle, wellness, consumer, business, and trade media to secure impactful earned coverage
• Develop compelling product stories, trend angles, expert commentary, founder and executive positioning, and culturally relevant news hooks
• Execute product launches, press events, interviews, media tours, desksides, strategic mailers, and experiential activations, incorporating experts, brand ambassadors, and creators where relevant
• Lead and mentor account teams, oversee the quality of client-facing materials, and execute alongside the team with strong attention to detail
• Manage client budgets, timelines, and scope while coordinating with influencer marketing, social media, and creative teams on integrated campaigns
• Present strategic recommendations, campaign results, and new opportunities to clients, and support proposal development and new business pitches

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field
• 7+ years of public relations experience, preferably within an agency environment, including substantial experience leading PR and media relations for beauty brands
• Experience developing and executing PR programs across beauty, lifestyle, and consumer categories, including product launches, ongoing media outreach, expert positioning, and founder or executive storytelling
• Established relationships with beauty editors and writers, alongside strong contacts across lifestyle, wellness, and consumer media
• Demonstrated success securing high-impact earned coverage through proactive pitching and compelling story development
• Strategic thinker with a strong understanding of the beauty industry, today’s media landscape, pop culture, and earned-first storytelling
• Exceptional written, verbal, and presentation skills
• Outstanding leadership, organizational, and client management abilities

Preferred

• Experience with professional hair, haircare, skincare, cosmetics, or related beauty categories; relationships with salon and beauty trade media are a plus
• Experience across wellness, food and beverage, or other consumer categories that complements a strong beauty PR foundation
• Proven success building founder and executive visibility through business and industry media
• Experience incorporating celebrity ambassadors, industry experts, and high-profile partnerships into brand PR campaigns
• Experience working with privately held and publicly traded companies and navigating global teams and multi-agency environments
• Proficiency with Cision, Meltwater, CreatorIQ, Canva, Klear, Tribe Dynamics, and Microsoft Office Suite