Responsibilities

• Serve as the primary agency lead and senior point of contact for client partners, building trusted relationships
• Provide proactive, insight-driven recommendations that support client business objectives and identify opportunities for growth
• Lead, mentor, and develop direct reports across multiple levels, fostering professional growth and high performance
• Provide guidance, coaching and support to team members while promoting collaboration and accountability across agency teams
• Develop key program materials, including decks, playbooks, training manuals, presentations and operational guides
• Lead, grow and manage national KAM program and trade advocacy initiatives
• Identify, recruit, onboard and manage external resources, staffing teams and vendors to execute programs successfully
• Develop, manage, and maintain oversight of program budgets, revenue, profitability, and overall account financial performance
• Lead client communications through regular status meetings, IAT, presentations, and reporting, ensuring alignment, transparency and overall client satisfaction
• Develop and manage workback schedules and communication plans to ensure program milestones and deliverables remain on track
• Lead post-program analysis and performance reporting, evaluating KPIs, budgets, consumer engagement and ROI
• Deliver actionable insights, key learnings and optimization recommendations to improve future program performance
• Utilize data and market trends to inform strategic decision-making and continuously enhance client programs and agency offerings
• Lead strategy, development, planning and execution of experiential marketing programs, including large-scale events, mobile tours, cocktail development programs and on-and off-premise sampling activations
• Oversee aspects of program execution from concept through completion, ensuring operational excellence and high-quality delivery