Responsibilities

• Lead and oversee day-to-day management of multiple fashion, beauty, lifestyle, and luxury client accounts
• Serve as the primary client contact and strategic lead across assigned accounts
• Develop and execute integrated communications strategies across Press, VIP, Influencer, Partnerships, Affiliate, and Events
• Build and maintain relationships with editors, stylists, talent managers, agents, publicists, influencers, and key industry contacts
• Lead media outreach efforts and secure meaningful editorial coverage across fashion, beauty, lifestyle, business, and digital media
• Oversee celebrity placement strategy, talent seeding, gifting initiatives, and influencer partnerships
• Manage paid partnerships from concept through execution, including talent selection, negotiations, deliverables, approvals, usage rights, reporting, and performance analysis
• Develop partnership opportunities, collaborations, and culturally relevant brand moments aligned with client objectives
• Lead event strategy and execution, including Fashion Week activations, brand launches, press previews, dinners, gifting suites, influencer events, and VIP experiences
• Ensure press, VIP, affiliate, partnership, and event strategies work cohesively to support broader client goals

Requirements

• 8–10+ years of public relations agency experience within fashion, beauty, lifestyle, luxury, or consumer brands
• Agency experience required
• Experience leading client accounts independently and serving as the primary client contact
• Strong background across both Press Relations and VIP/Talent Relations
• Proven experience managing and mentoring junior team members
• Experience developing integrated communications strategies and overseeing execution across multiple channels
• Strong relationships with editors, stylists, talent managers, agents, publicists, influencers, and industry contacts
• Experience managing celebrity gifting, influencer programs, paid partnerships, and affiliate initiatives
• Experience overseeing events, brand activations, launches, Fashion Week initiatives, dinners, and partnership programs
• Strong understanding of editorial calendars, media relations, earned media strategy, and culturally relevant storytelling

Preferred

• Experience with affiliate and creator commerce platforms such as ShopMy, LTK, ShopSense, and related programs is a plus
• Experience with Launchmetrics, Lefty, CoverageBook, AWIN, or similar industry platforms is a plus

Benefits

• Health benefits
• 401(k) eligibility
• Paid time off
• Professional growth opportunities
• Collaborative work environment across New York and Los Angeles teams
• Exposure to leading global fashion, beauty, and lifestyle brands
• Opportunities to participate in Fashion Week, industry events, brand activations, and partnership initiatives