Account Director

District of Columbia, USA (Hybrid)

$85K/yr – $100K/yrSenior Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Own the client relationship and lead execution of mdg’s marketing strategy, guiding research, creative development, and campaign performance while coordinating with the account strategist across onboarding, budgeting, and reporting.

Job Description

Responsibilities

  • Partner with the account strategist to bring the client's marketing strategy to life day to day, acting as the client's go-to on how that strategy shows up in the work.
  • Lead client presentations and meetings, translating strategy into a clear point of view the client can act on.
  • Direct primary and secondary research and persona development, feeding findings back to the account strategist to sharpen strategic and tactical plans.
  • Guide the creative team through brand identity, concept, and message platform development, checking every deliverable against the client's strategy before it goes out.
  • Build campaign performance benchmarking and reporting, monitor results, and flag course corrections to the account strategist.
  • Own the client relationship as mdg's lead point of contact, managing accounts autonomously and staying ahead of client needs.
  • Lead campaign kickoffs, new client onboarding, and all other client meetings.
  • Draft scopes of work and budgets for account strategist approval ahead of client presentation.
  • Send weekly updates to clients and the account strategist on job status, production schedule, and performance.
  • Represent mdg at client events on-site, directing research, press, social content, and photo/video capture as needed.

Requirements

  • Minimum of 3 years of marketing experience required.
  • 5+ years marketing experience strongly preferred. Master’s degree in related field (business or marketing) may be used in lieu of one year of required experience.
  • Marketing agency, B2B event and/or association experience preferred.
  • Bachelor’s degree in related field (in marketing, public relations, communications, psychology or general business) preferred.
  • Travel up to 25%

Benefits

  • Medical, Dental, Vision Insurance
  • Tuition Reimbursement
  • Paid Parental Leave
  • Life, Accident and Disability
  • Retirement with Company Match
  • Paid Time Off
  • Salary range of $85,000-$100,000 based upon experience
  • Eligible for an annual bonus of up to 5% of the base salary
mdg logo

mdg

As the nation’s leading agency specializing in event and association marketing, mdg, a Freeman company, delivers results. Our fusion of strategy, creativity and technology results in marketing and public relations campaigns that attract more qualified attendees, high-profile exhibitors, active members and brand stalwarts.

Founded in 1976
San Diego, California, USA
390 employees (74 in marketing)

Salaries

Posted range

$85K/yr – $100K/yr

Taken straight from the job posting.

See all mdg salaries

Marketing Team

Marketing Team Size
50 (13% of company)
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
35.6%
Direct
41.5%
Referral
5.5%
Social
15.8%
Paid
1.4%

Headcount Trend

Current headcount: ~393
mdg logo

Account Director

mdg · District of Columbia, USA · Hybrid