Responsibilities

• Serve as the primary point of contact for the client, owning day-to-day communication and long-term account direction.
• Steer the ship by translating business goals into clear media and executional priorities.
• Proactively identify opportunities to expand into new publishers, channels, and media strategies.
• Own and continuously reinforce the operating model between Strand and the client (cadence, reporting formats, level of detail, and decision-making process).
• Identify when the account is operating in a reactive mode and implement changes to planning, cadence, and workflows to shift to proactive Strand-led strategy.
• Understand and confidently speak to performance across lead generation channels, including click aggregators and native lead buying.
• Partner closely with the media team to evaluate performance, troubleshoot issues, and scale what’s working.
• Bring a working knowledge of insurance and lead-gen dynamics (costs, quality, compliance, volume, and efficiency tradeoffs).
• Guide the media team in prioritizing work based on strategic objectives, not solely on client requests or short-term pressure.
• Analyze performance data using spreadsheets and reporting tools to extract insights, trends, and recommendations.
• Be highly comfortable with math, pacing, forecasting, and performance analysis.
• Translate complex data into narratives for day-to-day contacts and executive stakeholders.
• Demonstrate the ability to convert detailed performance data into executive-level strategic narratives while preserving data integrity.
• Lead client check-ins, performance reviews, and Quarterly Business Reviews (QBRs).
• Build polished presentations and documentation that support strategic recommendations and account health.
• Communicate confidently with senior stakeholders, balancing transparency, credibility, and forward-looking strategy.
• Push back on client requests when they conflict with strategy, operating model, or Strand’s ability to deliver impact.
• Set and manage expectations with clients regarding reporting formats, detail level, timelines, and delivery approach.
• Manage and guide the internal account team (media strategists, analysts, project managers, publisher partners).
• Set priorities, create clarity, and ensure accountability across workstreams.

Preferred

• Experience in lead generation, performance marketing, and/or insurance (strongly preferred).
• Ability to operate at both tactical and executive levels, bridging detailed execution with strategic narrative.
• Proven success owning complex, data-heavy accounts with enterprise-level clients.

Benefits

• Competitive pay
• 401(k) with 4% company match
• Comprehensive medical, dental & vision
• WFH Mondays and WFH + Half-Day Fridays year-round
• Monthly WFH and lifestyle stipend
• Team events, happy hours and volunteer opportunities