Account Director, Earned Media, Consumer Brand - Burson

Responsibilities

• Develop and lead strategic earned media programs grounded in audience insights, research, analytics, and strong storytelling.
• Create integrated communications strategies that connect earned media with influencer, social, digital, content, paid, and experiential efforts.
• Identify compelling story angles and opportunities that advance client business goals and enhance brand reputation.
• Translate research, consumer data, cultural insights, and market trends into actionable communications strategies.
• Serve as a day-to-day client lead and trusted counselor across multiple accounts.
• Maintain strong client relationships through proactive communication, strategic recommendations, and exceptional service.
• Partner with account management teams to ensure flawless execution of communications programs and client deliverables.
• Lead client meetings, presentations, and strategic planning sessions.
• Develop tailored media strategies based on the specific audience, story, and business objectives rather than relying solely on existing media contacts.
• Create pitches, press materials, messaging frameworks, executive talking points, and media briefing documents.

Requirements

• 6-8 years of experience in public relations, earned media, strategic communications, or integrated marketing communications.
• Proven experience developing and executing strategic earned media campaigns for consumer brands.
• Strong understanding of today's evolving media landscape, including traditional, digital, social, influencer, and creator ecosystems.
• Demonstrated success translating research, consumer insights, business objectives, and cultural trends into impactful communications programs.
• Track record of securing top-tier earned media coverage and building meaningful relationships with media and other external stakeholders.
• Exceptional client management and relationship-building skills.
• Experience developing executive messaging, media strategies, and strategic communications plans.
• Strong presentation, writing, editing, and verbal communication skills.
• Ability to manage multiple workstreams, prioritize effectively, and operate successfully in a fast-paced environment.
• Experience using media intelligence and monitoring platforms such as Cision, Muck Rack, Brandwatch, Newswhip, or comparable tools.

Preferred

• Agency experience working with national and global consumer brands.
• Experience across multiple consumer sectors including retail, consumer goods, food and beverage, travel, hospitality, technology, automotive, wellness, and lifestyle brands.
• Experience leading integrated communications campaigns that combine earned, social, influencer, and paid strategies.
• Familiarity with AI-enabled research, media intelligence, and communications planning tools.

Benefits

• competitive benefits package