Responsibilities

• spearheading creative, award-worthy campaigns that resonate with key audiences, ensuring our clients capture cultural relevance and media attention.
• aligning programs and experiences with client goals
• allocating agency resources to match budgets
• managing a variety of work streams
• providing strategic counsel to teams
• ensuring timely delivery of remarkable work
• developing new business opportunities, media relations strategies, analytics insights, and creative storytelling concepts
• leading work tied to emerging and legacy brands, bringing bold, creative ideas, all while managing high-profile client relationships and collaborations across teams and agencies
• leading account teams, turning dynamic in-culture ideas into actionable, high-impact campaigns
• building team culture and talent development

Requirements

• 6-8+ years of experience in a PR or Communications role, preferably with a large focus on food and beverage marketing/PR
• Demonstrated expertise in Integrated Media Strategy and Media Relations
• Bachelor’s Degree in Communications, Journalism, Marketing, Business Management, or a related field
• Proven experience working on large-scale activations, sponsorships, or campaigns that integrate earned, owned, and paid media strategies
• A deep understanding of the media landscape, and cultural trends within the industry

Preferred

• Genuine passion for food and beverage space, with an ability to anticipate both client and team needs in this fast-paced, ever-evolving space
• Prior experience in PR, food and beverage and lifestyle industries
• Experience with celebrity / influencer endorsements