Responsibilities

• Own the development and execution of comprehensive press strategies for beauty, wellness, and lifestyle clients
• Secure meaningful earned media placements across print, digital, and broadcast — spanning outlets including Vogue, Allure, Well+Good, Byrdie, WWD, New York Times Styles, and beyond
• Experienced across social first outlets and new media like podcasts, panels, substack
• Experience in affiliate media programming
• Experience working on talent-led initiatives with celebrities
• Drive seasonal pitching calendars, product launch campaigns, and brand moment strategies from concept through coverage
• Cultivate and maintain strong relationships with beauty, wellness, and lifestyle editors, writers, producers, and digital creators
• Oversee the creation of press materials including pitches, press releases, media alerts, and editorial narratives

Requirements

• 7+ years of PR experience with a strong focus on beauty, wellness, and/or lifestyle brands, agency-side preferred
• Proven track record of securing top-tier media coverage across national print, digital, and broadcast outlets
• Established relationships with key editors, journalists, and creators across beauty and wellness media
• Experience managing skincare, haircare, supplements, fitness, or wellness brand accounts is a strong plus
• Excellent written and verbal communication skills, with an ability to craft compelling narratives under deadline
• Strong organizational skills and experience managing multiple clients and projects simultaneously
• Collaborative leadership style with experience managing and growing junior team members
• Deep knowledge of the current media landscape, emerging platforms, and evolving beauty culture
• New York-based and available to work in-office

Preferred

• Experience managing skincare, haircare, supplements, fitness, or wellness brand accounts is a strong plus

Benefits

• comprehensive health benefits
• paid time off
• the opportunity to do meaningful work with category-defining brands in one of the most dynamic verticals in media.