Account Director, Beauty & Lifestyle

New York City, NY (Remote)

$90K/yr – $110K/yrSenior Level8+ years expFull time

Posted 1 day ago

Job Summary

Own and shape 360-degree beauty and lifestyle campaigns, advising founders, leading integrated teams, and expanding the agency’s footprint.

  • Define cross-channel strategies that align earned media with social storytelling
  • Advise brand leaders and mentor junior staff to sustain creative excellence
  • Drive business development and client growth across the lifestyle sector

Job Description

Responsibilities

  • Strategic Narrative Architecture: Lead the development of 360-degree communications strategies for high-profile beauty and lifestyle brands. You bridge the gap between traditional earned media, social-first content, and creator-led storytelling to ensure every campaign has a cohesive impact.
  • Founder & Executive Counsel: Serve as a trusted daily advisor to brand founders and senior leaders. You provide steady, thoughtful counsel through high-pressure launches, complex industry shifts, and stressful situations, acting as the primary strategic partner for your clients.
  • Modern Media & Cultural Authority: Leverage an elite network of contacts across beauty, wellness, fashion, and business media. You understand how to secure more than just product roundups; you architect deep-dive feature stories and out-of-the-box media moments that impact a brand’s bottom line.
  • Integrated Leadership: Manage and direct multiple account teams, ensuring every campaign is fully integrated with brand partnerships, influencer strategy, and digital creative. You understand how to scale a project from a niche favorite to a household name.
  • Business Development: Lead new business meetings and assist in crafting sophisticated proposals. You are an entrepreneurial force, proactive about identifying new revenue opportunities and expanding the agency’s footprint in the lifestyle sector.
  • Mentorship & Team Coaching: Proactively mentor and teach junior staff. This is incredibly important to us; you are a natural coach who is invested in training the next generation of account leaders and maintaining a culture of creative excellence.
  • Content Intelligence: Stay at the forefront of the attention economy. You understand how short-form video, community platforms, and evolving algorithms impact a brand’s reputation and reach, and you use that knowledge to guide daily client strategy.
  • Relationship Driven: You recognize that our business is built on trust and authenticity. You lead by example in every interaction—prioritizing integrity, transparency, and professional poise with your team, your clients, and the media.

Requirements

  • The Industry Authority: You have at least 8 years of experience in beauty and lifestyle communications, with a proven track record of leading impactful national campaigns. You understand the nuances of the wellness and skincare landscapes and how they intersect with broader culture.
  • The Strategic Architect: You are an outside-the-box thinker who can set a big-picture strategy and lead a pitch team simultaneously. You know how to rethink traditional concepts to drive engagement that feels fresh and authentic.
  • An Exceptional Storyteller: You are a master writer and presenter. You can take a complex brand mission or a technical product innovation and translate it into a narrative that compels the most influential editors and audiences to take notice.
  • Entrepreneurial & Agile: You have an innate curiosity and a desire to help build the future of the agency. You thrive in a fast-paced environment and are excited to work with everyone from major conglomerates to disruptive startups.
  • Master of Account Health: You are incredibly organized and accountable. You excel at managing the financial and administrative health of your account roster, ensuring profitability and long-term client retention.
  • Driven to Over-Deliver: You take genuine pride in the quality of your work and are energized by the challenge of bringing cultural moments to life in a way that exceeds expectations.

Benefits

  • medical, dental, and vision plans
  • 401(k) with matching
  • annual merit-based bonuses
  • PTO
  • fertility
  • FSA for medical, childcare, and commuter expenses
  • a flexible work schedule
  • Work from Anywhere program
  • Summer Fridays
  • Wellness Days
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Sunshine Sachs Morgan & Lylis

Sunshine Sachs Morgan & Lylis is an independent full-service communications and narrative consulting firm. Our collective helps shape public image via earned, owned, and paid engagements across mediums and platforms. We’re built on the notion that good ideas have the power to change the world, shape our cultural conventions, and create new models of success in every industry.Benefits include; medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Additional perks include: a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are important to us and since we are into promoting from within, we are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Media series where media contacts provide valuable insider info for pitching them and their colleagues. SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Founded in 1992
New York, New York, USA
336 employees (54 in marketing)

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

See all Sunshine Sachs Morgan & Lylis salaries

Marketing Team

Marketing Team Size
51 (15% of company)
Marketing Roles Posted (Last 30 Days)
7

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
27.8%
Direct
48.2%
Referral
6%
Social
17.1%
Paid
0.8%

Headcount Trend

Current headcount: ~338

Recent News

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Account Director, Beauty & Lifestyle

Sunshine Sachs Morgan & Lylis · New York City, NY · Remote