Responsibilities

• Research and develop audience profiles to better understand buyer needs, priorities, and engagement patterns across enterprise IT and data leadership audiences.
• Analyze marketing content and campaign performance to identify opportunities that improve audience engagement and pipeline generation.
• Partner with Product Marketing, Customer Experience, and Sales teams to develop and execute multi-channel demand generation campaigns.
• Create compelling campaign messaging, email programs, and digital content that communicate NetApp's data infrastructure and AI value proposition.
• Monitor key marketing metrics, including engagement, conversion, and pipeline performance, and provide insights to optimize future campaigns.
• Leverage marketing technology, data, and analytics tools to support campaign execution and reporting.
• Present recommendations and business insights to stakeholders and leadership teams.

Requirements

• Bachelor's or Master's degree in Marketing, Business, Communications, Data Analytics, or a related field.
• Interest in B2B marketing, technology, AI, cloud computing, or enterprise software.
• Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.
• Experience with marketing analytics, CRM, or digital marketing platforms.
• Proficiency with Excel, Google Sheets, or data visualization tools.
• Familiarity with AI, cloud technologies, or enterprise software markets.
• Previous experience through internships, campus organizations, projects, or related professional roles.

Preferred