Responsibilities

• Develops, implements, and coordinates strategic system outreach designed to explain and promote hospice, home health, and other service lines of CHSGa as appropriate to the community.
• Collaborates with member organization leadership in the establishment, maintenance, and continued development of community outreach programs.
• Collaborates with other Area Directors of Outreach to support transitions of care across CHSGa service lines and ensures optimal communication among all levels.
• Develops and implements training programs and professional development plans to educate Patient Transition Directors and other team members across all service lines.
• Conducts high level presentations and facilitates meetings with key referral sources.
• Reviews monthly analytic data to determine market trends, and develops action plans based on data relative to key performance indicators.
• Maintains awareness of competitors through development of competitor profiles. Develops and recommends strategies to gain market share.
• Portrays a positive image of the organization and communicates guiding principles, mission, vision and values.
• Speaks with community groups to explain the various services and activities available through the community outreach program.
• Participates in the development of program budgets and the identification of funding sources.

Requirements

• Bachelor’s degree in Nursing, Business Administration, Social Work, Marketing, or a related field and one year of related experience; or an Associate’s degree in a related field and three years of related experience
• Expertise in marketing strategies and techniques and implementation.
• Expertise in leading teams to achieve goals.
• Thorough knowledge of home health and hospice operations, regulations, and conditions of participation.
• Knowledge of licensed nursing home operations, regulations and requirements for admission.
• Exceptional knowledge of community relations, volunteer, and social service programs.
• Excellent customer service, interpersonal and oral/written communication skills.
• Ability to multi-task and function with little direction.
• Ability to establish and maintain effective working relationships with the services businesses leadership team, administrators, associates, residents and families, the general public, and volunteers.
• Ability to travel extensively throughout the state of Georgia.