Responsibilities

• Own key performance metrics for brand innovation and translate trends into recommendations
• Provides monthly brand performance updates delivering thorough analysis and key findings.
• Lead tactical execution of the consumer activation plans including PR, Social, and Consumer Promotion to drive awareness and trial of innovation
• Managing organic social media channel/strategy with the support from Brand Manager.
• Lead sampling executions end-to-end process
• Manage brand budget and analytics to help deliver brand P&L goals
• Manages the product commercialization activities including artwork development and revisions, while partnering with cross-functional teams to ensure on time execution and successful market implementation.
• Manage projects from planning stage to execution and final assessment to achieve brand objectives
• Perform in-depth brand and category deep dives to assist the Brand team in formulating strategy within a fast-moving consumer packaged goods category
• Engage with Trade Marketing, Shopper Marketing, Sales, Demand and Supply Chain to assist in the planning and execution of new initiatives

Requirements

• Bachelor’s degree required; MBA preferred
• 2-3 years’ experience in consumer-packaged goods brand marketing or related role (fast-moving CPG experience is a plus)
• Excellent analytical capabilities for volume forecasting, identifying business issues, and making strategic recommendations utilizing IRI or Nielsen data
• Experience in managing and reconciling brand budget
• Self-starter with excellent communication skills
• Ability to work well in fast paced environment and handle multiple priorities successfully
• Ability to work within and lead a cross functional team is required
• Displays rigorous attention to detail and maintains high standards for quality and accuracy of deliverables.
• Experience working in a matrixed environment and partnering with global stakeholders is a plus.
• Team player able to effectively interact and work with various functional departments

Benefits

• Careers with caring built in - discover our benefits here .
• In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.