Responsibilities

• Own and execute email marketing strategy, including newsletters, nurture campaigns, and targeted drip campaigns aligned with sales priorities
• Develop persona-driven campaigns tailored to audiences ranging from hands-on technical users to IT directors and C-suite leaders
• Build structured nurture campaigns tailored to specific personas that educate, build trust, and guide prospects through the decision-making process
• Continuously test, iterate, and improve performance based on engagement and conversion data
• Create blog content focused on educating the market on data storage and virtual compute solutions
• Write content that clearly explains technical concepts, use cases, and real-world applications
• Develop comparison and positioning content that helps readers understand how our approach differs from alternatives
• Align blog topics with customer questions, sales conversations, and industry trends
• Work closely with marketing, sales and technical teams to ensure content reflects real customer needs and conversations
• Support website implementation by packaging content, assets, and requirements for web developers
• Monitor performance across email and blog content, turning insights into actionable improvements
• Continuously refine messaging, positioning, and targeting to improve overall marketing effectiveness

Requirements

• Experience writing B2B, technical, or educational content (blogs, emails, or similar)
• Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) is an asset
• Excellent writing and editing skills with strong attention to detail
• Ability to tailor content for different audiences, from technical users to executives
• Organized and able to manage multiple projects
• Comfortable collaborating with technical, sales, and marketing teams
• Data-driven mindset with a focus on continuous improvement
• Mindset: Curious and eager to learn, especially about technical concepts and industry trends
• Driven to achieve measurable results and performance outcomes, with the ability to adjust and improve when results are not as expected

Preferred

• Familiarity with IT, data storage, or cloud/compute concepts
• Basic understanding of SEO and content performance
• Exposure to IT, data storage, or cloud/compute concepts is an asset
• Experience with SEO-focused content is a plus

Benefits

• 🏥 Comprehensive Benefits Package: Including Medical, Dental, Life Insurance, and Group Insurance (available after 3 months full-time).
• 📚 Training and Growth Opportunities: Leadership Training and other skills development programs to help you advance your career.
• - 🏖️ Paid Vacation: Starting at two weeks, increasing to three weeks after three years, and four weeks after five years.
• - 🎉 Regular Social Events: Including seasonal parties and lunches to foster a fun and engaging work environment.
• - 🏋️‍♀️Wellness: Access to the gym at our office in the Skyline Center.