Responsibilities

• As a Hallmark intern, you will work on meaningful projects tied to real business needs and priorities.
• You will leverage research, consumer insights, strategic thinking, and analytical skills to help solve business challenges, identify opportunities for growth, and influence marketing decisions.
• You will gain exposure to senior leaders, collaborate with cross-functional teams, and participate in learning, development, and networking opportunities throughout the summer.
• Consumer Analytics Intern: leverage data, consumer insights, and business analysis to help improve Hallmark's marketing, loyalty, and consumer engagement initiatives. This role will include analyzing consumer and marketing performance data, identifying trends and opportunities, conducting research and benchmarking, developing dashboards and reporting tools, and translating findings into actionable business recommendations.
• Digital Product Management Intern (Returns Optimization): help identify opportunities to improve Hallmark's end-to-end returns experience. This project will focus on understanding consumer and business pain points throughout the returns journey, evaluating current processes and capabilities, and recommending enhancements that improve both customer experience and operational efficiency.
• You will partner with Product Management, Supply Chain, Care, Technology, Analytics, and business stakeholders to assess return workflows, identify capability gaps, and develop recommendations for future improvements. The internship will include consumer journey mapping, stakeholder interviews, process analysis, data review, and strategic roadmap development.
• Integrated Marketing Intern: help support strategic marketing initiatives across key Hallmark business priorities. This role will focus on integrated marketing planning, stakeholder collaboration, consumer engagement, and channel strategy.
• Marketing Strategy Intern (Consumer Promotions): evaluate Hallmark's promotional strategy across Gold Crown, Hallmark.com, and retail channels with a focus on Greetings. This internship will include consumer research, competitive analysis, promotional benchmarking, and developing recommendations that help optimize promotional offers, campaign effectiveness, and consumer engagement.
• Merchant Intern, Everyday Gift Presentation & Greetings: lead a competitive intelligence project focused on Hallmark's Everyday Gift Presentation and Everyday Greetings businesses. This role will include in-store and digital market research, category analysis, product evaluation, pricing comparisons, competitive benchmarking, and the development of actionable business recommendations.
• Merchant Intern, Keepsake Ornaments: explore how Hallmark can attract and engage the next generation of ornament consumers while continuing to strengthen relationships with loyal collectors. This project will focus on consumer research, market analysis, product evaluation, marketing strategy, and identifying opportunities to increase awareness and engagement with the Keepsake brand, Gold Crown Stores, and the Keepsake Ornament Club.

Requirements

• A graduation date of December 2027, May 2028, December 2028, May 2029, December 2029, or May 2030.
• Currently pursuing a degree with a major in one of the following areas:
• Business-focused internships:
• Business Administration
• Management
• Strategic Management
• Entrepreneurship
• Economics
• International Business
• Retail Management

Preferred

• Strong quantitative, analytical, and problem-solving skills, with proficiency in Microsoft Excel or other tools used to organize, analyze, and interpret information.
• An effective communicator with strong verbal, written, and presentation skills.
• Demonstrated creativity, curiosity, innovation, and willingness to challenge assumptions and explore new ideas.
• Able to work effectively both independently and collaboratively in a cross-functional team environment.
• Comfortable navigating ambiguity, thinking critically, and developing solutions to complex business challenges.
• Skilled at conducting research, identifying trends, synthesizing information, and translating findings into actionable recommendations.
• Interested in consumer behavior, marketing strategy, business performance, digital experiences, product innovation, merchandising, social media, analytics, or emerging consumer trends.
• Able to balance strategic thinking with execution and attention to detail.
• Eager to learn, seek feedback, build relationships, and contribute to a collaborative and inclusive culture.

Benefits

• Some relocation and housing assistance is provided for interns whose permanent address is outside of the KC metro area. Relocation is required for this role.