Responsibilities

• Participate in a rotational internship program that provides hands-on experience across media strategy, digital media buying, campaign execution, trafficking, reporting, and operations within the paid media team.
• Support integrated planning teams in the development of paid media strategies, audience recommendations, and cross-channel media plans.
• Contribute to key deliverables by leveraging research, audience insights, media performance data, and campaign results to help inform recommendations and optimizations.
• Gain hands-on experience with digital campaign activation and management across platforms including Google Ads, The Trade Desk, Basis, Meta, and other advertising technologies.
• Work alongside media buyers and campaign managers to assist with campaign setup, monitoring, optimization, and performance reporting.
• Assist with trafficking creative assets and campaign materials across digital platforms and third-party vendors while learning quality assurance and implementation best practices.
• Support the maintenance of key operational documents, including insertion orders, flowcharts, creative specification sheets, campaign trackers, and budget summaries.
• Collaborate with analysts, media strategists, buyers, and operations specialists to gain an understanding of how campaigns move from strategy through execution and measurement.
• Research media partners, emerging technologies, and industry trends, sharing key learnings and insights with the broader team.
• Participate in team meetings, training sessions, and knowledge-sharing opportunities to build a foundational understanding of the paid media industry and integrated marketing programs.

Requirements

• By start date at least 30 credit hours in advertising, marketing (media), analytics, or related field

Preferred

• A completed bachelor’s degree, with enrollment verification in a graduate program
• An operational understanding of marketing tactics, more specifically, the principles of strategic media planning and cross-channel execution
• Exceptional analytical, process-oriented, problem-solving and decision-making capabilities
• The ability to work independently and as part of a team in a flexible, fast-paced environment while maintaining a positive attitude
• A focus on service; candidates must showcase a willingness to jump in to help team members at all levels, on all types of marketing projects, to get the job done
• A genuine passion for paid media and the desire to grow in the field while working for a dynamic team of subject matter experts
• The ability to think beyond paid media and participate as a strategic and creative collaborator within an integrated environment
• Fluency in the Microsoft suite including Excel, PowerPoint, Word, Outlook, and Teams; a strong technical aptitude and comfort with online applications
• Strong interpersonal and both written and oral presentation skills to foster relationships and provide client-facing deliverables
• Highly detail oriented with strong organization, critical thinking, and problem-solving abilities to meet tight deadlines while providing superior client service