Responsibilities

• Translate Ski & Snowboard School, Race Department and summer business units’ (S3) objectives into marketing strategy and campaign plans by working closely with S3 leadership and marketing teams
• Deep understanding of the guest journey as it relates to first-time and repeat purchases, not only in S3, but resort-wide.
• Deep understanding of S3 product mix and how it relates to overall company strategy
• Season-long (summer and winter) product analysis in conjunction with S3 ops team and finance to adjust marketing tactics throughout the season
• Design integrated marketing programs at scale including email marketing, paid media, website optimization, content, blog, and editorial inclusion and additional tactics as needed
• Comprehensive competitive analysis of pricing, marketing and guest purchasing processes of all S3 winter and summer products
• Set KPIs and revenue targets for S3 marketing and align with S3 goals and digital/marketing team goals and KPIs
• Leverage and analyze marketing database in order to set effective strategies and target audiences accordingly
• Develop and lead execution of marketing and product launch strategy for S3, working directly with the appropriate stakeholders on strategies and tactics, understanding priorities based on revenue and capture targets
• Coordinate initiatives leveraging our network of partners in our business verticals within and across ski, hospitality and ASPENX

• Coordinate design and production of all S3 branded material, including, but not limited to signage and guest facing collateral
• Execute marketing needs of the Talent Acquisition Team to support S3 hiring initiatives
• Media planning with the Digital Marketing Team and in-house trafficking of print and digital ad campaigns for S3, including analyzing results with Digital Marketing & Analytics Manager and ongoing optimization
• Coordinate digital marketing efforts with the team accordingly, creating, optimizing and updating email and web assets and tactics as needed
• Coordinate creative asset needs with creative and content teams
• Actively engage with S3 leadership, Pros and guests on and off hill, maintaining a leadership presence within the School
• Manage S3 marketing budgets in conjunction with the S3 Finance and Revenue Manager
• Other duties as assigned or proposed

Requirements

• Bachelor’s degree in business, marketing or related field required
• 5+ years of experience in the field of marketing preferred
• Experience working with Microsoft Office – Word, PowerPoint, Excel required
• Proofing/copywriting experience required
• Knowledge of Adobe Creative Suite preferred
• Content Management System experience preferred
• Vendor management experience preferred
• Budget management experience preferred
• High-end resort experience preferred
• Experience working in Google Analytics preferred

• Basic understanding of SEO best practices preferred
• Ability to ski/ride at an intermediate level, or willingness to learn

Preferred

• Adobe Creative Suite preferred
• Content Management System experience preferred
• Vendor management experience preferred
• Budget management experience preferred
• High-end resort experience preferred
• Google Analytics preferred
• Basic understanding of SEO best practices preferred